Senior Manager, UpSurge Marketing & Communications

THE OPPORTUNITY 

The Senior Manager, UpSurge Marketing & Communications will support and coordinate integrated communications for our tech and startup portfolio and our overall digital properties, in alignment with the Greater Baltimore Committee’s regional economic development strategy. This role combines hands-on content creation (newsletters, social media, web) with strong visual storytelling, including graphic design and deck-building, project management, basic analytics, and vendor coordination.

You will lead the design and publication of our signature Baltimore Tech Ecosystem Report and related materials, and you will frequently pivot between priorities to deliver high-quality work for multiple internal and external stakeholders on tight timelines. You will help ensure that organizational communications meet the requirements of TEDCO and other key funders and supporters of UpSurge, while also supporting GBC's strategic goals to accelerate regional innovation and economic growth.

KEY RESPONSIBILITIES 

Strategy & Planning 

• Translate UpSurge/GBC priorities and TEDCO grant requirements into practical communications and marketing plans, with guidance from senior leadership 

• Maintain an integrated content and production calendar across our tech and startup communications and our overall digital properties, including the Baltimore Tech Ecosystem Report and other marquee assets. 

• Coordinate timing and messaging overlap across GBC’s overall newsletter and stakeholder communication channels, including board- and investor-facing updates. 

• Provide marketing and communications support for events, including visually compelling materials. 

Newsletters & Editorial Content 

• Coordinate production of the UpShot newsletter for founders and investors: gather content, draft sections, manage approvals, coordinate distribution, and ensure a polished, visually engaging layout. 

• Support development and ongoing execution of a new newsletter for the business and investor community (content sourcing, drafting, layout, scheduling). 

• Draft and edit clear, concise copy (lead-ins, startup features, calls to action) tailored to founders, investors, business leaders, and other key audiences. 

• Draft content for use in other GBC newsletters/comms as appropriate. 

• Support the engagement of stakeholders/GBC members as content contributors for newsletters, making it easy for them to participate through clear briefs and templates. 

Digital, Social Media & Media Relations 

• Manage day-to-day social media across our overall digital properties (posting, copywriting, graphics coordination) in alignment with broader GBC channels and brand. 

• Coordinate with internal contributors (staff, interns) on social content; provide structure, feedback, and scheduling 

• Support and help manage social media ad campaigns associated with TEDCO funding, including coordination with external partners and adaptation of creative assets 

• Develop visually engaging decks and one-pagers for stakeholder and funder communications, ecosystem briefings, and leadership meetings, distilling complex data and narratives into clear, compelling slide formats. 

• Assist with media relations: maintain media lists, draft/edit press releases and media advisories, develop story ideas and media pitches, coordinate with PR partners on pitching and coverage, and track media mentions 

Web & Brand Stewardship 

• Maintain and update content across our overall digital properties within existing templates, ensuring alignment with brand standards and a cohesive visual identity. 

• Drive audiences to our overall digital properties and other key destinations through strategic web updates and clear, attractive page layouts. 

• Develop a plan for encouraging engagement with our overall digital properties (such as content submissions, event postings, and founder stories), using design-forward approaches and user-friendly experiences. 

Analytics & Reporting  

• Pull and organize core analytics (Mailchimp, Salesforce tags, social metrics, web analytics) to understand audience composition and content performance 

• Prepare reports and insights for leadership and funders, including visual summaries and slide-ready charts that can be quickly incorporated into stakeholder decks. 

• Use data to recommend adjustments to content mix, cadence, and format, including testing new visual approaches to improve engagement. 

Collaboration & Coord