Senior Email & Lifecycle Marketing Manager

Innovate with purpose

At BILL, we believe in empowering the businesses that drive our economy. By replacing outdated financial processes with innovative tools, we help businesses—from startups to established brands—make smarter decisions and gain control of their operations. And we don’t stop there: we’re creating the future of financial automation so businesses can spend more time on what matters.

Working here means you become part of a vision-driven team that’s ready to tackle challenges and build cutting-edge solutions. We value purpose, drive, and curiosity—and we thrive in a fast-paced, ever-changing environment. Whether in one of our offices in San Jose, CA, Draper, UT, or working remotely, BILLders collaborate to deliver real impact for businesses that need more time in their busy weeks.

BILL builds high performing teams and we seek to hire the best talent for every role. We're committed to building a workplace that fosters inclusion and diverse perspectives, valuing each person’s unique skills and experiences. We’d love to hear from you—you might be just what we’re looking for, whether in this role or another.

✨ Let’s give businesses more time for what matters.

Make your impact within a rapidly growing Fintech Company

We are seeking a seasoned Senior Email & Lifecycle Marketing Manager to own our customer-facing messaging programs across the full lifecycle. This role will focus on trial and customer onboarding, feature and product adoption, cross-sell and upsell, and reactivation campaigns.The right candidate has proven expertise building automated, personalized, data-driven lifecycle journeys and will partner closely with Customer Marketing, Product Marketing GTM Ops, and PLG managers, to deliver measurable impact on retention, adoption, and revenue. This role also leverages Pendo as a key engagement and messaging tool.

We’d love to chat if you have:

Key Responsibilities

• Strategy & Roadmap
  • Co-develop lifecycle marketing strategy with Customer Marketing and Product Marketing to ensure messaging, tone, and timing are aligned across all channels.
  • Define and manage the email and lifecycle marketing roadmap for onboarding, activation, adoption, upsell, and reactivation.
  • Leverage Pendo as a core tool for in-app messaging and feature adoption.
  • Develop automated, trigger-based journeys tailored to customer behaviors and lifecycle stages.
    
    
• Execution & Optimization
  • Own key lifecycle growth targets (activation, adoption, upsell, reactivation) and be directly accountable for delivering measurable impact on these metrics through email and in-app programs.
  • Build and deploy campaigns using Inflection.io (experience with Marketo, Braze, Customer.io or similar tools welcome).
  • Use Pendo and Inflection.io to deliver coordinated email and in-app experiences.
  • Manage segmentations, dynamic content, and personalization for maximum relevance.
  • Design, test, and optimize A/B and multivariate experiments to improve open, click, and conversion rates.
  • Demonstrated advanced proficiency in leveraging AI tools and automation to design, execute, and optimize marketing campaigns.
  • Ensure compliance with email best practices and regulations (CAN-SPAM, GDPR, etc.).
    
    
• Analytics & Reporting
  • Track and report KPIs across lifecycle programs (activation, adoption, upsell, churn, LTV).
  • Partner with analytics, GTM Ops, Customer Marketing, and Product Marketing to develop dashboards and actionable insights.
  • Use data to iterate and scale high-performing programs.
    
    
• Cross-Functional Collaboration
  • Work in lockstep with Customer Marketing and Product Marketing to plan and execute messaging strategies across email, in-app, and other channels.
  • Coordinate with Product and Customer Success to align messaging with launches and customer needs.
  • Partner with GTM Ops to integrate data flows, improve targeting, and measure impact.
    
    
• Asset & Process Management
  • Maintain an organized inventory of email assets, templates, automation flows, and Pendo experiences.
  • Document and standardize processes for consistent execution.

Qualifications

• 7+ years of email or lifecycle marketing experience in B2B SaaS or similar environment.
• Deep expertise with marketing automation platforms (Inflection.io, Marketo, Braze, Customer.io or comparable tools).
• Familiarity with Pendo or similar in-app engagement platforms, and ability