Senior B2B Marketing Manager

 

Position Title: Senior B2B Marketing Manager 

Salary - $110000 - $120000

Reports To: Director of Marketing

Location - HYBRID / 2-3 days a week IN office in Charlotte, NC

 

CCL Hospitality Group is a dining and support services company serving senior living communities nationwide. We are committed to providing the best possible hospitality experiences to our consumers, clients, and leaders.
We want you to join our team! You’ll be part of a best-in-class team that prioritizes work/life balance, offers competitive pay and benefits, flexible schedules, and paid time off. With support from leadership, you can develop your skills and build a career with CCL. Our leadership team believes in taking care of our people, and that has become the cornerstone of our success.
When you are a CCL team member, you will have an impact on the lives of residents and their families by making each day exceptional for them. Click here for more information about CCL Hospitality Group.

 

Summary 

CCL Hospitality Group is hiring a B2B Marketing Manager to lead growth-focused marketing initiatives that drive demand, accelerate the sales funnel, and support business development. This is a mid-level role for a marketer who thrives at translating sales goals into actionable marketing strategies while balancing both big-picture thinking and hands-on execution. 

 

You’ll be responsible for building and executing multi-channel B2B and ABM campaigns, optimizing lead journeys, and managing campaign performance in close collaboration with our sales team. You’ll own the day-to-day operation and optimization of our HubSpot platform, ensuring all automations, workflows, and segmentation strategies are running smoothly and effectively. 

 

Key Responsibilities 

 

• Design and execute integrated B2B marketing campaigns across channels (email, paid digital, content, direct mail, social) to generate qualified leads, nurture prospects, and drive pipeline growth. 

 

• Lead account-based marketing (ABM) efforts targeting strategic accounts and key decision-makers, creating tailored strategies aligned to the buyer journey. 

 

• Maintain campaign calendars and documentation for visibility and alignment across departments. 

 

• Manage project timelines, deliverables, and stakeholder updates across internal marketing, design, and sales teams. 

 

• Analyze campaign performance to surface insights, identify gaps in messaging or tactics, and recommend data-driven improvements to strengthen results, inform future strategy and execution.  

 

• Manage HubSpot operations, including list segmentation, workflows, automations, lifecycle marketing, email sequences, and reporting. 
   

• Partner closely with the sales team to align campaigns with pipeline goals, ensure messaging reflects buyer needs, optimize lead handoff processes, and build a continuous feedback loop for insights and improvement. 

 

• Support the development of client-facing materials and sales collateral (brochure, one-pagers, case studies, white papers, etc.) 

 

• Support other marketing initiatives and projects as needed to advance department goals and priorities. 

 

Qualifications 

 

• 5+ years of experience in B2B marketing, demand generation, or growth marketing, preferably in a sales-driven environment. 
   

• Proven success designing and executing lead generation and ABM campaigns across multiple channels. 
   

• Fluency in HubSpot required. Must have experience