Jobs and Careers

Sales Enablement Specialist – Product Marketing (M/F) – Permanent contract

Francefull_timeVerifiedPosted 31 Jul 2025

About the role

Company Description

What if companies had truly informed, engaged, and influential employees?

This is the challenge that Sociabble decided to take up in 2014, by launching an SAAS platform for Internal Communication, Employee Advocacy, and Employee Engagement.

11 years later, Sociabble is used in more than 180 countries, by companies such as Coca-Cola, Mars, Accor, EDF, Tata, Capgemini, Generali.

International since day 1, the company has offices in Paris, Lyon, Boston and Mumbai.

Sociabble was founded by two pioneers of the Internet, Jean-Louis Bénard and Laurent Gauthier, entrepreneurs and investors for more than 25 years. By building the company, they were inspired by the best of U.S.-based SAAS platforms, without being constrained by the caricatures or culture of Silicon Valley start-ups. They created a boostrapping culture. Sociabble is identified by U.S. analysts as one of the best solutions on the market today.

Simplicity, kindness, respect, exemplarity, fairness, and trust are the values around which the company has developed. The teams consist of a mix of experienced and junior professionals, to facilitate day-to-day learning through mentoring.

It is in the Product Marketing team that a permanent position is vacant: 

Job Description

As a Go-To-Market Specialist, you’ll join Sociabble’s Product Marketing (PMM) team, led by Victor, and work closely with Product, Sales, Customer Success, and Marketing.

Sociabble has grown into a platform covering many Employee Communication scenarios: advocacy, internal comms, recognition, intranet, surveys, video, newsletters, and AI search. Most clients use only part of what we offer; our job is to extend their usage and drive upsells.

We manage 15+ “Go-To-Market” (GTM) initiatives: high-value feature bundles like Sociabble Rewards, Enterprise Video & Audio, and Ask AI. GTM Specialists focus on selling and scaling these features: finding opportunities, pitching, training, and pushing deals forward.

Your Mission

You’ll own and grow specific GTMs with high potential, supported by Product Marketing Specialists and in partnership with Sales and Customer Success.

Think of it as running your own business unit:

The product, offer positioning, pitch, and pricing are ready.

Your job is to scale adoption, outreach, demos, negotiations, and feedback to improve offers.

You’ll have PM Specialists for materials, Sales/CS for relationships, and Marketing for campaigns, plus Product support for refining features.

What You’ll Do

You’ll own GTMs like Sociabble Rewards, spotting upsell opportunities, training Sales/CS to pitch them, joining demos, and organizing campaigns to scale adoption. Dashboards help you track recurring revenue, bookings, and client usage.

Daily activities:

Train, coach and follow-up with Sales/Customer Success to scale GTM sales.

Identify upsell opportunities and reach decision-makers.

Join client calls to pitch and demo features.

Follow up on negotiations and push deals forward.

Refine materials and positioning with PM Specialists based on field feedback.

Organize webinars, ABM campaigns, and PLG pop-ups to create opportunities.

Track performance (bookings, revenue, adoption) and adjust.

Qualifications

The ideal Candidate 

You have over 2+ years of experience in Sales related roles (SDR, AE, Product Marketing, Customer Success) in SaaS.

You’re sales-oriented and have a passion for storytelling, you enjoy coaching and mentoring. You excel at sales enablement, pitching product value, hosting demos, and gathering actionable insights from audience feedback.

Your keen marketing eye and meticulous attention to detail allow you to provide precise, effective feedback on everything from visuals to blog posts, sales decks, landing pages, and more.