Staff Product Manager, Viewing Cameras

Job Description

Why Join Us

General Motors is pioneering innovations that move and connect people to what matters most, with a vision of Zero Crashes, Zero Emissions, and Zero Congestion. As software becomes increasingly central to our vehicles, we are building a world‑class software development culture that tightly integrates hardware, software, and services to deliver compelling vehicle experiences for our customers.

As part of this transformation, our Viewing Cameras team is creating an elite portfolio of software-defined camera capabilities that enhance safety, visibility, and overall driving experience for retail and fleet customers.

The Role

As a Senior Product Manager for Viewing Cameras, you will define and execute the vision and strategy for camera-based experiences across GM vehicles and platforms. You will lead a broad set of stakeholders to identify, build, and test customer value propositions that delight drivers and passengers while meeting regulatory, privacy, and business objectives.

You will operate in a fast‑paced, highly cross‑functional environment, making principled, data‑informed decisions and building consensus across engineering, design, legal, program management, and business teams to deliver exceptional customer experiences. This role requires a proactive leader who is comfortable rolling up their sleeves and driving outcomes end‑to‑end.

What You’ll Do

Product Vision, Strategy, and Roadmap

• Define and continuously refine the product vision, strategy, and roadmap for viewing cameras based on customer needs, market trends, regulatory landscape, and GM’s Zero/Zero/Zero vision.

• Own the long‑term strategy for camera systems across multiple product teams, balancing user experience, technology, privacy, and business outcomes.

• Conduct market research and competitive analysis to identify new opportunities, differentiating capabilities, and potential threats in the camera and surround‑view space,

Customer Value & Experience

• Lead and collaborate with a broad set of stakeholders to identify, build, and test customer value propositions for camera experiences across retail and fleet use cases.

• Act as the voice of the customer, ensuring experiences are intuitive, transparent, and trustworthy, including how camera data and privacy expectations are handled.

• Work closely with UX/UI designers to develop intuitive, compelling, and safe user interfaces for camera features across vehicle and connected touchpoints.

Product Execution & Delivery

• Develop and manage product requirements, including clear user stories, use cases, and functional specifications for engineering teams.

• Create and maintain prioritized product backlogs, ensuring features and enhancements are sequenced based on business value, customer impact, and technical feasibility.

• Collaborate closely with engineering, design, operations, and partner teams to ensure alignment on goals, scope, and delivery plans throughout the development lifecycle.

• Communicate changes in scope, trade‑offs, and delivery items to impacted teams, ensuring that core camera products can be used seamlessly across multiple lines of business.

• Manage product launches, including defining go‑to‑market strategies and coordinating cross‑functional launch activities.

Data, Insights, and Continuous Improvement

• Define and track OKRs and KPIs to measure product performance, customer experience, and business impact, and to inform roadmap decisions.

• Use data, experimentation, and user research to identify problems, evaluate solutions, and make trade‑offs; communicate complex subjects in a clear, straightforward way to both technical and non‑technical audiences.

• Conduct post‑launch analysis to evaluate product performance, identify areas for improvement, and inform iterative updates.

• Continuously iterate and improve camera products based on user feedback, operational learnings, emerging technology, and market trends.

Leadership & Collaboration

• Lead cross‑functional teams of stakeholders (Legal, Design, Engineering, Program Management, Product teams, and others) to deliver cohesive, end‑to‑end camera experiences.

• Provide mentorship and guidance to junior product managers and team members, fostering a culture of excellence, continuous learning, and customer‑centric thinking.

• Communicate product vision, strategy, priorities, and progress to stakeholders across the organization, including executives and partner teams.