Senior Manager, Global Social & Influencer Communications

Company Description

Fresh offers a hybrid working schedule with three fixed days in office, and two days remote. This role is based in our New York Office.

WHO WE ARE

Fresh is a global company headquartered in New York offering skincare, lip care, bodycare, and fragrance in over 25 countries. With over 30 years of expertise, we are driven by our boundless curiosity and sky’s the limit approach. Whether developing a breakthrough formula, designing a marketing campaign, or welcoming guests in our shops, our teams are passionate about creating everyday indulgences that transform skin. As a lifestyle beauty brand within the LVMH group, we foster an inspiring, inclusive environment with world-class benefits that encourages everyone to dream big, because that’s how we got here.

Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.

Job Description

In today’s digitally-driven world where much of consumer interaction happens online, the Social Media team plays a crucial role in how the brand is presented online and how it engages with its audiences. One of the main objectives of this team is to promote brand awareness and drive brand desirability.

Your Impact to the role:

• Maintain fresh’s leadership in the social media space
• Artfully weave together creativity with analytical thinking in order to support social media strategy that achieves brand, marketing and sales objectives.
• Collaborate with international market teams on local social media calendars, activations and influencer partnerships; inclusive of developing guidelines and reporting.
• Safeguard and grow social media channels by building awareness while breaking through with trends and exciting new content
• Create thoughtful, innovative, informative and entertaining content for brand, product and lifestyle campaigns, in partnership with our creative, digital and storytelling teams.
• Lead all aspects of community management: interact directly with global audience and diligently respond to inquiries, while continuing to partner with global customer service teams to deliver a consumer-centric experience.
• Define integral social media KPIs and manage dynamic reporting in order to measure the impact of each campaign, week, month and quarter.
• Cultivate a robust rolodex of engaged influencers, both micro and macro who identify with brand values and can clearly express industry differentiation.
• Manage external influencer content program for branded content development on both owned and earned channels; own workflow, briefing and asset delivery
• Develop Global Influencer Strategy and Guidelines to share with all the markets

Your impact in your first year:

The Senior Manager, Global Social Media & Influencer Communications will: play a pivotal role taking fresh to the next level as the brand expands it’s territory and authority, consistently across all platforms and markets, as well as help role out a new brand platform

Qualifications

WHO YOU ARE

You have:

• 6+Years of Experience Required working in social media, influencer marketing, communications, media, or related digital media field; beauty experience preferred
• Deep understanding of all social platforms from functionality to advertising products
• Excellent project management skills, including the ability to align internal and external partners in a swift, timely manner
• Strong copywriting skills with ability to quickly adopt, shift & evolve editorial tone of voice; editorial or copywriting experience mandatory.
• Strong analytical skills to evaluate effectiveness of content and programs
• Strong creative judgement to recognize engaging, and on-brand content (visuals/copy)
• Media & advertising skills (a plus)
• Required/Preferred Languages: English, working knowledge of Mandarin or French a plus

You are:

• Early adopter of social trends with a passion for innovation
• Creative problem-solver who is solution oriented and can hone their creative eye
• Extremely organized, detail-oriented, and can multitask in a fast-paced environment
• Well-versed in digital media and social media metrics and monitoring tools (Dash Hudson, Tribe, etc)

You possess:

• Proficient technical skills in Excel, PowerPoint and SparkAR. Photography, Photoshop & video editing skills a plus
• Ability to collaborate effectively with internal/external partners
• Bachelor’s degree in a relevant field
• Proven Project M