Trade Marketing Associate Manager, North America Retail (Hybrid Role - New York)

OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come. 

As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all. 

About the Role

Reporting to the Senior Manager of Trade Marketing, the Trade Marketing Associate Manager, North America Retail will assist in ideating, planning, and executing comprehensive trade marketing plans for the North America accounts. This includes supporting the development and execution of an ongoing retail eventing program, including, but not limited to, Education and Sales Visits, ULTA Blitz and Sephora Beauty Studio events, Sephora FSC and Hub events.

The ideal candidate will be able to research and provide regular analytics around activations and inputs on account strategy and go-to-market plans.

Key Responsibilities:

Help develop and execute the overall brand strategy within the Specialty Retail channel

• In partnership with the Senior Trade Marketing Manager, develop and execute go-to-market plans for North America specialty accounts, including new product launches, advertising creative, media planning, in-store execution, point of sale, sampling, promotions, etc. 
• Drive adaptation of global marketing campaigns to specific customer needs, ensuring 360 campaign development and execution (in-store, digital, social, events, promotions), supporting both core SKUs and launches where relevant and strategic
• For Specialty Retailer accounts, lead the planning and submission of JBP & planning documents
• Lead the planning, briefing, and execution of in-store visual merchandising, print needs, digital assets, etc for Specialty Retailer accounts
• Collaborate with internal teams, including Creative Operations, to ensure on-time delivery of assets, copy, comps, artwork, visuals, etc.
• For respective area of responsibility, own the budget management & updates; optimize as needed to support the business
• Manage sampling process including forecasting, coordination with supply chain, tracking and program measurement
• Own the Sales, Marketing, Education & Digital (SMED) calendar to ensure it’s the central point of truth for all Specialty channel activities & programs

Develop an ongoing retail eventing program to drive animation and conversion

• In partnership with the Senior Trade Marketing Manager, develop and execute ongoing eventing program (all levels of animation), laddering up to the larger brand strategy and North America Retail fiscal year calendar
• Collaborate with Account Leads, Education, and Field Team leaders to develop basic, elevated, and out-of-the-box eventing programs to drive animation, sales results, and conversion at the point of sale
• Develop reporting and feedback process to capture ROI and actionable learnings, pivoting go-forward strategy based upon learnings

Strategy & Insights

• Evaluate the ROI of marketing campaigns and adjust plans as necessary. Regular reporting & analysis on effectiveness functionality of strategies & programs, including KPIs; ability to pivot based upon learnings
• Collaborate with the Integrated Marketing team to provide feedback and analysis on innovation, campaigns, and key initiatives (pre-, post-, and during)
• Stay informed on industry trends, competitive landscapes, and new technologies affecting the prestige haircare industry

Be the internal champion for the product

• Assist Senior Trade Marketing Manager, Education, and Sales teams in the development and delivery of presentations, materials, and collateral to ensure success with retailer audiences
• Collaborate with Sales team to track and analyze in-market implementation
• Participant in strategic customer meetings, including Monthly Business Updates & Joint-Business Planning
• Coordinate with cross-functional teams to ensure omni-channel synergies
• Regularly communicate with Sales, Field, and Education teams to share Account specific support plans and changes

About You:

• Bachelor's Degree with a focus on marketing, communications, or a related field with specific experience in Beauty and/or Professional salon channels
• 3-5+ years of experience in marketing roles, demonstrating a track record of success
• Exceptional time management skills, with the ability to prioritize