Growth Marketing Manager, Web Experience

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

We are seeking a data-driven and user-obsessed Web Experience Manager to own the strategy, performance, and evolution of our company's most critical digital asset: our website. As a key member of the Tinuiti Marketing Team, you will be responsible for creating a world-class web experience that serves as our primary platform for brand storytelling, engaging target audiences, communicating our value with clarity and depth, and driving our core marketing objective: generating high-quality leads and sales pipeline for the sales team.

You are the ideal candidate if you are part strategist, part analyst, and part project manager. You thrive on turning website data into actionable insights and love collaborating with cross-functional teams to bring a high-performing digital vision to life.

This is a full-time, remote position that will report to the Director of Demand Generation.

What you’ll do:

Website Strategy & Roadmap:

• Develop and own the roadmap for Tinuiti.com and associated web properties, collaborating across the marketing team to ensure it aligns to our current go-to-market strategy, campaigns, content launches, product launches, and overarching business objectives.

• Champion a user-centric approach, leveraging user research, personas, and journey mapping to inform all web development and content decisions.

• Serve as the primary stakeholder for the website, ensuring it meets the needs of the business and our audience.

• Monitor competitive web experiences to ensure our site remains differentiated, modern, and aligned with industry best practices.

• Identify and integrate emerging technologies, including AI, to enhance site performance, personalization, and user experience.

Conversion Rate Optimization (CRO) & Personalization:

• Establish and manage a continuous CRO program, including A/B testing, multivariate testing, and user feedback analysis to improve key performance indicators (KPIs) like form submissions, contact requests, and content engagement.

• Implement and manage website personalization strategies to deliver tailored experiences for different visitor segments, industries, and accounts.

• Identify, implement, and own optimal tools for onsite CRO strategy, implementation, and reporting.

• Analyze user behavior using tools like heatmaps, session recordings, and analytics to identify friction points and opportunities for improvement.

• Own overlay strategy & execution to convert users onsite at optimal points.

Website Management & Operations:

• Manage the day-to-day operations of Tinuiti.com, partnering closely with the Brand Studio team and external development partners on projects including web updates, page builds, new block development, and general site maintenance and enhancements.

• Serve as the primary POC and site administrator for Tinuiti.com, managing user access and training content creators and stakeholders to create their own landing pages onsite, acting as a resource and final point of quality assurance.

• Ensure all web content is optimized for search engines (SEO), user experience (UX), and brand consistency.

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