Senior Manager, Performance Marketing – FIFA World Cup 26™

Who We Are:

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

Role Overview: 
We are seeking a strategic and results-driven Sr. Manager, Paid Media & Performance Marketing to oversee and execute performance marketing and integrated media initiatives in support of the FIFA World Cup 26™ official hospitality program. This individual will play a key role in driving customer acquisition, brand awareness, and business growth across a diverse range of channels, including paid social, paid search, programmatic, TV/CTV, OOH/DOOH, audio, and print. 

The ideal candidate is both analytical and creative, with a strong understanding of digital performance marketing and the ability to navigate integrated media landscapes. This is an extraordinary opportunity to help shape the marketing strategy for one of the world’s most iconic sporting events, specifically for its exclusive hospitality offerings. 

Key Responsibilities: 

• Develop and manage paid media campaigns across digital platforms, including paid social (e.g., Facebook, Instagram, TikTok, LinkedIn, etc.), paid search, and CTV. 

• Optimize campaigns to maximize ROI, drive conversions, and achieve KPIs such as CPA, ROAS, and CTR. 

• Conduct A/B testing on creatives, copy, and targeting strategies. 

• Plan and oversee media buys for OOH/DOOH, audio (radio/podcasts/streaming), and print channels. 

• Collaborate with vendors and/or agencies to secure placements, negotiate rates, and ensure timely delivery. 

• Evaluate the performance of integrated campaigns and integrate findings into future strategies. 

• Create cohesive media strategies that align digital and integrated channels to amplify campaign impact. 

• Partner with internal stakeholders to ensure consistent messaging and branding across all touchpoints. 

• Collaborate with the Digital Analytics team to track, analyze, and report on campaign performance across all channels. 

• Develop actionable insights to inform optimization and strategy refinement. 

• Work closely with the Creative team to produce high-performing assets for campaigns. 

• Manage relationships with media agencies, platforms, and vendors to ensure alignment and excellence in execution. 

• Mentor and guide junior team members or collaborate with cross-functional teams as needed. 

Qualifications: