Principal Associate, Customer Onboarding Marketing (Business Cards & Payments)

Center 1 (19052), United States of America, McLean, Virginia

Principal Associate, Customer Onboarding Marketing (Business Cards & Payments)

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an innovative Principal Associate Marketing Manager for our Business Cards & Payments (BC&P) Customer Marketing team. 

The BC&P Customer Marketing team is on a mission to transform marketing and become a best-in-class marketing organization through our customer-first, personalized marketing approach. We are focused on creating seamless experiences for each customer at a 1:1 level across all touchpoints. This individual will play a key part in building strategies and supporting campaign execution for our Onboarding marketing. Successful Principal Associate Marketing Managers are able to tie together key marketing and business results, work across multiple marketing channels, build strong relationships across a variety of partners and stakeholders, manage multiple high-priority projects at once while meeting deadlines, and most importantly, they have the desire to change how we “do marketing” at Capital One.

What we are looking for: 

• Customer-obsessed: Loves diving deep into data to understand customer behavior and motivations. 

• Marketing analytics practitioner & problem solver: Uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement & product marketing opportunities. 

• Strategic and detail-driven: Helps shape marketing strategy and initiatives, ensures successful measurement of campaigns by aligning on metrics, reporting on ROI, and measuring results. Also, has an eye for details to ensure GTM plans are successfully executed in a well-managed fashion.

• Results oriented: Focuses on driving impact in both the short and long term, and is able to drive and execute an agenda end-to-end from conception through to in-market delivery within an uncertain and fluid environment.

• Team player: Helps us achieve more than the sum of our parts by collaborating effectively with others and encouraging an inclusive culture with diverse teammates

• Creative Thinking: Able to think outside the box for creative development and marketing strategy keeping a constant eye on the evolving marketing industry. 

• Growth Mindset: Hungry to learn the latest marketing tactics, trends, and tech/platforms to help continue and evolve/optimize how Capital One markets.

• Strong business judgment, leadership and integrity: A tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business decision making.

General Responsibilities: 

• Create insight-driven onboarding strategies for our new customers that include positioning and messaging, go-to-market plans, and testing recommendations.

• Enhance personalization across all channels, focusing on delivering the right message, to the right customers, at the right time. 

• Build high-impact customer onboarding campaigns from scratch in order to drive more engagement from our new cardholders, which leads to long-term loyalty. 

• Use a data-driven approach to marketing proposals, starting with the “why” behind the initiative and starting with basic elements like learning agendas, hypotheses, test plans, benchmarks, and KPIs. Partner with analysts to assess performance, create share-outs, socialize results, and build out recommendations for next steps and further testing and optimizing. 

• Support product launches by auditing existing onboarding communications across all channels and updating all marketing communications to reflect new branding and product details. 

• Work cross-functionally with a variety of partners that include, but are not limited to, campaign operations, design, insights, channel owners, tech teams, product teams, and legal.

• Write clear and concise creative briefs, test documents and test plans.

• Manage creative development (with internal creative teams or agency partners) to ensure marketing is on-brand, high quality, aligned to our strategic intent and delivered on schedule.

• Proactively identifies opportunities for expansions, optimizations and improvements based on industry trends and marketing best practices.

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Basic Qualifications:

• Bachelor’s Degree or military experience

• At least 3 years of marketing experience

• At least 1 year of project management experience

• At least 1 year of experience working with creative agency teams to develop creative strategies

• At least 1 year of experience building marketing strategies

• At leas