Director, Business Development (Commerce Media)

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

We are looking for smart, curious, and motivated individuals to join our growing team as we build the next generation ticket merchandizing platform sitting at the intersection of live events, fan data, digital media and performance marketing. You possess strong analytical and communication skills and thrive in a team-oriented work environment. You are experienced in working cross functionally with multiple stakeholders to deliver strategic solutions meeting clients’ marketing goals. You also have experience in ecommerce, digital merchandising sales, and/or account management with a proven track record of client success. Lastly, you are flexible in pivoting quickly to the growing business needs of a new product as it matures in market.

THE JOB

You will be the client facing product expert partnering with account management / marketing to educate and introduce the new business to clients enabling event marketers to most effectively sell tickets to the world’s largest ticket buying audience. With the goal of driving incremental ticket sales and maximizing ROAS for clients, you will introduce TM Promoted as a new digital performance marketing tool as part of an overall strategy to optimize clients’ existing media mix and ad performance. 

WHAT THIS ROLE WILL DO

• Serve as a product expert  

• Educate & pitch current and prospective clients working with sales and account management

• Drive adoption and usage of new product

• Lead client presentations and product demos

• Work closely across internal teams such as marketing, product and sales to ensure a consistent approach with clients

• Develop and evolve processes within the Promoted Ads team and cross-functionally to support business growth.

WHAT THIS PERSON WILL BRING

• Bachelor's degree or equivalent

• 3+ years’ experience in digital media sales

• 7-10 years of digital advertising experience; programmatic and/or cost-per-click sales experience preferred

• 4+ years of B2B sales experience

• Retail media & ecommerce marketing experience is a plus

• Experience building new customer relationships

• Business development experience working with media agencies and large advertisers

• Analytical abilities and confidence in the use of data

• Excellent written and verbal communication skills, strong attention to detail, and good follow-through

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)

YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets

WEALTH: 401(k) program with company match, Stock Program

FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support

CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings

OTHERS: Volunteer time off, crowdfunding network

Live Nation’s policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.  You will be working in an inclusive environment and be encouraged to bring your whole self to work.  We will d