CRM Marketing Manager, Home Entertainment (onsite New Jersey)

Position Summary

Location:
Ridgefield Park, NJ (4 days per week in office – firm)

Reports to:
Senior Manager, Performance Marketing, HE Division

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-prosperity

Role and Responsibilities

The Digital Marketing Manager CRM role will be an email marketing subject matter expert building relationships with cross-functional teams to influence, drive sales and build breakthrough CRM programs. Management of best in class CRM programs including development of test and learn activations, applying learnings to future activations, audience management and a keen eye for detail and quality assurance. Must be comfortable working in a fast-paced environment with a willingness to rapidly pivot when the business requires doing so.  Vision to identify new opportunities throughout the consumer engagement journey to grow awareness, engagement and conversion.  Ability to manage internal stakeholders across the organization, and agility to influence and collaborate across other vertical teams in a highly matrixed environment. Willingness to partner with Senior Manager to execute day-to-day management of CRM channel across Home Entertainment categories.

Responsibilities and Duties:

• Manage day-to-day CRM communications calendar and execution across all Home Entertainment categories

• Analyze post campaign performance

• Align CRM creative across HE teams to create fit-for-purpose, consumer-centric copy & content to impact the HE business driving traffic to samsung.com, yield conversions and being mindful of consumer journey phase and intent

• Partner with corporate marketing team, adhering to governance council processes, ensuring all documentation is complete so Home Entertainment campaigns are prioritized in the waterfall among other categories and receive fair share of voice within the Samsung email channel

• Manage execution of CRM campaigns via JIRA tickets with agency partners ensuring clear communication and prompt response time to ensure campaigns are sent on time and as intended

• Explore new ideas to find process efficiencies and offer forward-thinking solutions

• Setup briefs and manage tickets in JIRA to execute CRM programs in collaboration with agency partners

• Manage weekly inputs to governance council including campaign briefs, creative and post campaign analysis

• QA and provide clear feedback on email proofs across multiple devices

• Understand key product RTBs and nuances between models

• Understand audience segmentation, data science modeling and developing campaign audiences within a proprietary tool

• Manage agency outputs for CRM creative including ensuring creative aligns to brief, test plan is actionable, test and URL matrix is accurate

• Partner with Digital team members to understand work streams for S.COM, social and paid media to ensure cohesive messaging and best landing experiences for email communications

• Collaborate with IMC and PM teams for creative feedback

• Clearly communicate stakeholder feedback to agency partners

• Share key activity updates as contributor of the weekly CRM share-out

Skills and Qualifications

Minimum Qualifications:

• A Bachelor degree in Marketing or a relatable business field and a minimum of 6+ years of relatable CRM work experience where strong analytical and quantitative skills including the ability to analyze reports, campaign performance and synthesize recommendations were required

• Previous experience in a role where both strategy and business acumen were critical to driving results

• Self-starter personality with desire to learn and contribute

• Great collaboration ability and advanced communication skills

• Experience with a