Founding Head of Marketing

At Didero, we’re building the autonomous supply chain, starting with agentic supplier management.

Global trade has never been more complex or more critical. Teams are underwater, reacting to a flood of challenges — from geopolitical risk to tariffs. Didero helps by automating time-intensive workflows with AI agents, deploying cutting-edge technology into one of the world’s most vital domains.

We’re backed by some of the world’s best venture funds and leading figures across AI, supply chain, and enterprise software.

About the role

We’re hiring our Head of Marketing - the first marketing hire and our pipeline quarterback. You’ll run ABM + Field (exec dinners, roundtables, targeted conferences, partner co-marketing), stand up the PMM basics, and hire a Marketing Coordinator to scale the outbound machine (LinkedIn, newsletter, publishing cadence). Player-coach. Hands on. High-velocity.

➡️ If this sounds like you, include in your note:

• Your last two quarters of sourced vs influenced pipeline by channel (numbers + conversion)

• One exec dinner or conference you ran that produced real SALs

What you’ll do

• Own pipeline. Build and hit a sourced/influenced target with 4-5 x coverage. Forecast. Make the budget calls.

• Run Field/ABM

  • Dinners/roundtables: curate10-15 person exec rooms; you host w founders, you follow up, you get SALs

  • Conferences: pick the few that matter, pre-book meetings, measure ROI

  • ABM: tiered account lists (T1/T2/T3), persona maps, orchestrated touches across email/phone/LI/direct mail with clear MQA → SAL rules

• Build the outbound machine. Lock a publishing + LinkedIn + newsletter cadence. Your Coordinator executes your playbook with quality

• PMM & enablement essentials. ICP/segments, narrative, website messaging, and the collateral that brings it to life - case studies, ROI one-pagers, pitch decks, and talk tracks that help Sales close

• Ops & attribution. Define MQA/MQL/SAL/SQO, clean data, instrument dashboards (HubSpot), and keep attribution pragmatic

• People & vendors. Hire and coach a Marketing Coordinator; spin up design/video, PMM contractor, etc - leverage vendors smartly and efficiently

• Tight with Sales. Closely collaborate with BDRs and AEs. Monthly deal reviews, crisp handoffs, better talk tracks, more references. Win together

You’ll be successful in this role if you…

• Roll up your sleeve, take full ownership and do what it takes to win.

• Are pipeline-first and strongly metrics and measurement oriented.

• Are a host + operator: you build rooms execs want to be in—and you convert those rooms to revenue.

• Have T-shaped expertise: deep ABM + Field, broad PMM/ops/partner.

• Build systems and people: you turn chaos into repeatable plays and are a great manager to the marketing coordinator you will hire.

• Write clean, direct copy.

• Move fast. Don’t wait for perfect.

Qualifications

• 4+ years in B2B marketing for SaaS startups / scaleups with $50K+ ACV

• Hands-on Field/ABM that produced SALs/SAOs (not just leads)

• Owned sourced/influenced contribution with real forecasting and budget responsibility

• People leadership (at least one direct report / small team) and vendor orchestration

• Ops fluency: HubSpot (or similar), definitions, dashboards, sensible attribution

• Willing to travel very frequently (up to 50-60%)

Bonus Points For:

• Procurement / Supply Chain marketing experience

• Manufacturing / distribution exposure

• Light paid/Lifecycle; newsletter ownership

• Content: case studies, ROI angles, decks that AEs actually use

• Tools: LinkedIn Campaign Manager, HubSpot, Webflow, GA4, Clearbit/ZoomInfo, 6sense/Demandbase (or equivalents)

What We Value

• We make the world feel smaller - We support each other and break down boundaries, both internally and for our customers

• We build supply chain magic - We push the boundaries of what technology can do and go above and beyond for our users

• We are lifelong learners - We move fast, embrace failure, and give feedback generously

• We show up -We’re scrappy entrepreneurs, no job is beneath us

• We BELIEVE! - We’re building a great, e