Associate Director, Content Strategy

Job Title

Associate Director, Content Strategy

Job Description

I. Job Summary | Major goals and objectives.

 As an Associate Director of Content Strategy, you're not just shaping content; you're crafting meaningful experiences that bridge the gap between iconic advertisers and engaged consumers. Forget formulaic campaigns – you'll be the creative engine, collaborating with dynamic sales and marketing teams to decode advertiser challenges and anticipate consumer desires in the Food (i.e. Campbell’s, Kerrygold, Kraft Heinz) and Beverage (Coca-Cola, Diageo, Pernod) industries. With concepts that span social, written, video and experiential formats, you will be able to communicate these ideas concisely and impactfully in write-ups for marketing proposals, verbally during client pitches, and work with the creative specialists at DDM Studios to bring them to life in a compelling way.

 

This position reports to the Senior Director of Content Strategy and will work across the Dotdash Meredith portfolio of over 40 iconic brands, including Food & Wine, PEOPLE, Travel + Leisure, Parents, Real Simple, Byrdie, InStyle and People en Español. 

This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

II. Essential Job Functions

Weight % Accountabilities, Actions and Expected Measurable Results

60% - Oversee custom content on sales opportunities, creating smart, strategic ideas for Lifestyle advertisers

• Attend brainstorms, ideate concepts, and deliver write-ups to be integrated into final proposals

• Compile and discuss production costs from internal teams (i.e. video, photo, talent costs)

• Represent ideated content strategies in pitches with agency and client partners

 

30% - Act as creative through line from pitch phase through execution

• Onboarding in-house production teams on sold concepts

• Acting as a creative director throughout the production process

• Often representing creative on photo and video shoots, alongside clients

5% - Foster relationships with Food and Bev sales and marketing teams, while ensuring you are up to date on each Dotdash Meredith brand’s unique voice, content products and opportunities 

5% - Stay up-to-date on new content formats, trends and platforms and be able to incorporate into client pitches 

III. Minimum Qualifications and Job Requirements | All must be met to be considered.

Education:

BS/BA or equivalent professional experience

Experience:

7-8 years in a digital/social media environment

Specific Knowledge, Skills and Abilities:

• Bonus points for content studio, production, creative agency and/or content marketing experience. Not required. 

• Demonstrated experience and/or interest in Food & Bev industries

• Collaborative: You are a team player who knows a good idea can come from anywhere 

• Communicative: You have strong written and verbal communication skills as well as strong interpersonal skills

• Creative: You look at the world through a creative lens and are energized by brainstorming sessions with your peers

• Connected: Avid consumer of content in its various forms across platforms.

• Flexible: This role requires an ability to move between several brands, verticals and sites in various stages of presale and post-sale and, from time to time, cover content strategy needs for other lifestyle verticals  

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing