Sr. Manager, Ad Sales Research

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

At AudienceXpress, we focus on outstanding customer service and delivering on our advertiser’s goals and objectives using a combination of media knowledge, advanced analytical tools, and access to unique data. The Sr Manager, Ad Sales Research is committed to delivering innovative solutions and exceptional value to our clients. As we continue to grow, we are seeking a strategic and analytical Senior Manager to lead our ad sales research efforts.

Job Description

Core Responsibilities

• Leadership and Team Management:
  • Lead and mentor the ad sales research team, providing guidance, support, and performance feedback.
  • Develop and implement team goals and objectives, fostering a culture of collaboration and continuous improvement.
• Research Strategy and Execution:
  • Design and oversee comprehensive research projects to gather insights on market trends, audience behavior, and advertising effectiveness.
  • Utilize various research methodologies, including surveys, focus groups, and data analysis, to inform sales strategies and client solutions.
• Data Analysis and Interpretation:
  • Analyze complex data sets to identify trends, patterns, and insights relevant to ad sales and client needs.
  • Translate research findings into actionable recommendations and strategies for sales teams and clients.
• Reporting and Presentation:
  • Prepare and present detailed research reports and presentations to senior management, sales teams, and clients.
  • Clearly communicate findings, insights, and recommendations, highlighting their impact on advertising performance and sales strategies.
• Market and Competitive Analysis:
  • Conduct competitive analysis to understand industry trends and benchmark performance against competitors.
  • Stay updated on industry developments and emerging technologies to ensure research methodologies and tools are current and effective.
• Collaboration and Strategy Development:
  • Collaborate with sales, marketing, and product teams to align research insights with business objectives and advertising strategies.
  • Contribute to the development of sales strategies and client proposals based on research findings.
• Process Improvement:
  • Identify opportunities to improve research processes and methodologies to enhance accuracy and efficiency.
  • Implement best practices and innovative approaches to drive continuous improvement in research and analysis.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Compensation

Primary Location Pay Range: $127,751.36 - $191,627.04

Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.    Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sa