Sr Director/Team Lead, Integrated Insights & Strategy (IIS), Primary Care

Role Summary
 

Pfizer is seeking a Senior Director, Integrated Insights & Strategy (IIS) supporting a significant portfolio of products in Migraine, IM and Antivirals. This individual will lead a team of high functioning individual contributors responsible for driving commercial brand strategy, framing business problems and enabling executional excellence.  The TL will act as an indispensable thought partner to senior US & Global franchise leads, sitting on their respective LTs and leveraging analyses that impact portfolio decisions and overarching strategy.  TL will empower their team of strategy & insights leads as well as lifecycle management colleagues to unlock their exceptional intellectual and analytical curiosity, driving a spirit of innovation and out-of-the-box thinking that will drive competitive advantage.  They will influence senior franchise leads and ensure the highest quality work, while inspiring, leading and developing new ISE colleagues.

The ideal candidate leverages their outstanding EQ in leading cross-functional teams, guiding the overall delivery of exceptional strategic consultancy, with a track record of enabling data driven decision making. This candidate has proven thought partnership, analytical and strategic capabilities, development of innovative techniques that drive business performance, and forecasting capabilities. This candidate has a strong entrepreneurial drive, thrives on intellectual challenge, and strong influence abilities. They are further equipped to manage a team through consistent training, mentorship and ongoing support.

Therapeutic Area Strategy

• Provide strategic thought partnership to Migraine, IM and Antiviral  leads to drive investment decisions.

• Act as strategic partner to frame, investigate, and answer key business questions related to the identification and evaluation of commercial strategies and tactics.

• Lead the collection of information needs and development of research and data analysis plans.

• Develop and execute creation of in-house knowledge base to drive patient and HCP insights.

• Lead the connection of research and analytics together to tell a compelling and persuasive story and deliver clear and actionable recommendations to senior leadership.

Promotional Performance and Execution Insights

• Lead team that develops and monitors key performance metrics to evaluate and enhance the effectiveness of a brand’s promotional activities.

• Lead team that recommends campaign improvement and corrective actions.

• Integrate campaign insights to broader analytic activities to paint the full picture of marketing execution and customer behavior and inform resource allocation decisions.

• Assist in advancing the vision for the future direction of brand activities

Forecasting / Operating Plan Support

•  Oversee development of Long-Range Forecasts (LRFs) and Operating Plans.

• Drive the creation of best-in-class AI, epi- and trend-based forecast models in partnership with CoE colleagues.

• Review and enhance forecasts or strategic brand plans with strong expertise in ability to qualify and quantify the business opportunity, including communicating results and recommendations to senior leadership.

• Ensure accurate effective performance measurement and deliver regular assessments of portfolio performance to leadership, including clear articulation of the data and its meaning for the business.

Collaboration with other Analytics Teams

Lead dialogue to integrate insights across various GCA cross-functional teams – Data Science, Performance Analytics, etc.

• Actively contributes to advancement of team capabilities through thought leadership; seek to share knowledge and expertise with other colleagues making use of knowledge sharing platform.

• Alignment with other analytic teams to ensure cohesive activities with our stakeholders.

Qualifications

• BA/BS in Marketing, Psychology, Mathematics, Statistics, or Engineering or similar related field required; MS or MBA preferred.

• 12+ years in consulting, or market analytics

• 7+ years at a high-value level (e.g., US & Global) developing data-driven brand strategy for major portfolio (>$3B)

• Knowledge of vaccine space with vaccine data fluency

• Forecasting experience

• Experience leading teams

• Proven abi