Manager - Digital Measurement

Company Description

Statistics show that women and underrepresented groups tend to apply to jobs only if they meet 100% of the qualifications. Sobi encourages you to change that statistic and apply. Rarely do candidates meet 100% of the qualifications. We look forward to your application!

At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.

Our mission and culture at Sobi North America get us excited to come to work every day, but here are a few more reasons to join our team:

• Competitive compensation for your work
• Generous time off policy
• Summer Fridays
• Opportunity to broaden your horizons by attending popular conferences
• Emphasis on work/life balance
• Collaborative and team-oriented environment
• Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments

Job Description

The Digital Measurement Manager will support and optimize Sobi’s digital analytics operations, with a strong focus on implementing, managing, and enhancing measurement within GA4 and GTM. This role, reporting to the Digital Performance and Measurement Lead, will ensure accurate and consistent data collection, enabling robust insights across digital touchpoints. By integrating analytics with other key data sets, such as paid media and healthcare data, the Manager will drive a comprehensive understanding of digital campaign performance and user behavior. This position sits within our Omnichannel Center of Excellence- supporting all Sobi North America brands and enterprise initiatives- and partners cross-functionally to align analytics with organizational goals, advancing Sobi’s data-driven marketing strategies through innovation and precision.

Duties and Responsibilities:
Primary responsibilities include the following (other duties may be assigned):

• Oversee the integration of digital measurement data (web analytics, paid media) with other data sources, creating cohesive insights that tell a complete story across digital touchpoints.
• Lead web analytics operations, with a focus on implementing, managing, and optimizing measurement frameworks in GA4 and GTM.
• Partner with marketing, data management, and data science teams to design and maintain data integrations that align digital insights with other key data sets (e.g., claims, specialty pharmacy data).
• Develop and present tailored reports with deep insights on digital campaign performance, user behavior, and conversion metrics that inform Sobi’s patient & HCP centered strategies.
• Act as the digital measurement expert, guiding the team in data best practices and ensuring accurate, consistent data collection and interpretation across platforms.
• Contribute to paid media analytics by implementing measurement strategies that reveal the impact of Sobi’s digital advertising efforts.
• Manage external reporting and analytics partners to drive execution and deliver on key objectives.
• Collaborate with internal stakeholders across marketing, medical, and compliance teams to ensure measurement strategies are aligned with organizational goals and regulatory requirements.
• Explore and integrate AI/automation tools to enhance analytics efficiency and precision.

Qualifications

• REQUIRED:
  • Extensive experience with GA4, GTM, and other digital analytics platforms, with strong skills in tagging, event tracking, and data layer management.
  • Proficiency in synthesizing digital measurement with other data sets (paid media, healthcare-specific datasets) to derive meaningful, patient-oriented insights.
  • Deep understanding of digital media ecosystems, especially paid media metrics and campaign measurement strategies
  • Demonstrated ability to communicate complex data stories clearly and effectively to diverse audiences, from executive stakeholders to technical teams.
  • Familiarity with data visualization tools (e.g., Tableau, Domo) and experience in translating analytics into strategic recommendations.
  • Background in healthcare data, especially rare disease or specialty markets, is a strong advantage.
  • 5+ years of experience working with website analytics, paid media, paid search, and other digital data sources, either in-house or at an agency (pharma experience a plus).
  • Proven background in consistently delivering high-impact digital analytics
  • Deep understanding of core digital tactics, platforms, and supporting analytics- Websites, SEO/M, Display, Digital Media, Email, Social, etc
  • Passion for data, measuring digital pro