Director of Owned Digital Experience

Overview

 

 

About YouAs the Director of Owned Digital Channels, you lead the strategy, performance, and operations of Noodles & Company’s owned digital commerce and consumer communication ecosystem. This includes our websites, mobile apps, loyalty platform(s), CRM, email, SMS, and SEO. You are responsible for delivering intuitive, high-performing digital experiences that support guest engagement, operational excellence, and revenue growth across the full digital journey, from discovery through purchase and ongoing communication.

 

This role plays a key part in shaping how guests experience our brand digitally. You bring a strong blend of digital strategy, analytics, and customer-centric thinking, and you are equally comfortable setting long-term vision as you are rolling up your sleeves to execute. You move seamlessly between strategy, prioritization, and hands-on delivery, using data and insights to set clear direction, solve problems, and partner across functions to evolve our loyalty, CRM, SEO, and digital commerce capabilities in ways that are scalable, measurable, and aligned to business goals.

 

About Noodles

At Noodles & Company, we believe great food can spark meaningful connections. That’s why we’re on a mission to reintroduce the world to noodles—not just as a meal, but as an experience worth craving. As we evolve our brand to meet the modern guest, we’re focused on creating moments that surprise, delight, and shift perceptions of what fast-casual can be.

 

Every bowl we serve is rooted in global flavors, fresh ingredients, and intentional hospitality that makes guests feel seen and valued. Our values—We Care, We Show Pride, We Are Passionate, and We Love Life—guide how we show up for our guests, our team members, and each other.

 

BenefitsCareers at Noodles are served with a side of:

• Pay range: $135,000-$150,000 annual salary
• Eligible for annual performance bonus up to 20%
• Flexible paid time off
• Medical, dental, and vision insurance
• 401(k) and stock purchase discounts
• Paid maternity and paternity leaves, adoption, and surrogacy benefits
• Noodles Resource Groups – inclusive communities that foster belonging, build connections, and support your personal and professional growth
• Scholarship opportunities through Noodles Foundation
• Monthly technology stipend
• Discounts through our gift card program
• Learn more about our benefits: https://www.noodles.com/careers/perks

 

Your Day in the Life

• Own the digital commerce ecosystem across Noodles.com, Catering.Noodles.com, and iOS and Android mobile apps, ensuring a seamless, high-performing guest experience.
• Set and evolve the digital roadmap and product vision, balancing long-term strategy with near-term priorities that drive measurable impact across acquisition, conversion, and retention.
• Oversee Loyalty and CRM strategy and execution, including segmentation, personalization, lifecycle journeys, and message testing to increase engagement, frequency, and guest lifetime value.
• Own SEO strategy across traditional web search and emerging AI-driven discovery platforms, partnering with internal and external teams to ensure site architecture, content, and structured data support strong visibility and discoverability.
• Partner cross-functionally with Marketing, Operations, IT/Product, Finance, and Customer Care to translate business goals into digital initiatives that improve conversion, engagement, and retention.
• Manage digital performance through KPI monitoring, reporting, and deep-dive analysis, proactively identifying risks, trends, and opportunities and partnering with stakeholders to course-correct and drive results.
• Monitor competitive trends, category innovation, and platform changes, adjusting priorities as guest behavior, platform capabilities, and market conditions evolve.
• Lead cross-functional delivery from concept through launch, including requirements, stakeholder alignment, QA, and post-launch measurement.
• Own the financial performance and ROI of digital initiatives, prioritizing work based on guest impact, revenue upside, operational feasibility, and strategic value.

 

What You Bring to the Team

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and relevant experience (MBA a plus).
• 10+ years of progressive experience in digital marketing, eCommerce, and/or digital product leadership, with proven results driving conversion and revenue growth.
• 5+ years leading cross-functional initiatives through strong project