Senior Manager, HCP Marketing - Rare Disease (Friedreich Ataxia)

Job Description

About This Role

The Senior Manager, HCP Marketing- Rare Disease, Friedreich Ataxia (FA) position offers an extraordinary opportunity to join a growing and evolving rare disease franchise in a therapeutic area with high unmet needs (Friedreich Ataxia).  The Senior Manager will join the FA launch marketing team and will be responsible for building and leading HCP engagement activities, including congress and peer to peer strategy.

This position is responsible for establishing strategic direction through analysis of insights to drive key strategic choices for the FA business. More specifically, this position will focus on peer-to-peer strategy across channels, disease education activities, KME engagement and management, and congress strategy and execution. The ideal candidate would have an expertise in developing compelling HCP messaging, have a bold vision of how to execute educational activities across digital channels, and is forward thinking about the future of congresses and HCP interactions.  

What You’ll Do

• Lead HCP congress strategy and marketing initiatives in close collaboration with other key functional partners including but not limited to TLLs, medical, meetings and events, and global teams
• Ensure specific HCP initiatives including marketing programs and campaigns are executed effectively, efficiently, within budget and in accordance with all regulatory/legal requirements
• Cultivate strong relationships with field force, cross-functional partners, and marketing agencies
• Manage materials, projects, and resources through the internal review committee process (Promotional Review Committee)
• Manage multiple agency partners including management of associated budgets
• Lead development of peer to peer marketing initiatives including, but not limited to, Medical Expert videos, symposium content development and management, national webinar/broadcasts
• Lead and manage HCP non-personal promotion, partnering closely with omnichannel support teams to deploy highly effective digital campaigns to drive SOV
• Partner with medical and the customer market insights teams to lead and manage HCP advisory boards gaining valuable and actionable insights for the brand

Who You Are

You are a strategic thinker who can execute flawlessly. You put the needs of patients and those who care for them above all else and have a passion for serving them.  You love to innovate across all areas including HCP engagement and experience. You have a passion and expertise in rare disease.

*This is a hybrid role based out of Cambridge, MA requiring 3 days onsite

Qualifications

• Bachelor’s degree required; MBA preferred
• 5+ years pharma and/or biotech commercial experience; minimum 2 years marketing 
• Excellent communication/coordination/interpersonal skills including the ability to effectively write and deliver presentations to senior management and customers.
• Ability to think innovatively in terms of engaging with customers and meeting their needs.
• Previous congress and/or peer-to-peer responsibilities 

Preferred Skills:

• Experience within rare disease 
• Field Sales experience a plus

Additional Information

The base salary range for this position is $144,000 – $193,000. Base salary offered is determined though an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location,
and internal equity.  

Regular employees are eligible to receive both short term and long-term

incentives, including cash bonus and equity incentive opportunities, designed
to reward recent achievements and recognize your future potential based on
individual, business unit and company performance.   

In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees and their families' physical, financial, emotional, and social well-being; including, but not limited to:  

• Medical, Dental, Vision, & Life insurances 
• Fitness & Wellness programs including a fitness reimbursement   
• Short- and Long-Term Disability insurance  
• A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31) 
• Up to 12 company paid holidays + 3 days off for Personal Significance 
• 80 hours of sick time per calendar year
• Paid Maternity and Parental Leave benefit 
• 401(k) program participation with company matched contributions 
• Employee stock purchase plan   
• Tuition reimbursement of up to $10,000 per calendar year   
• Employee Resource Groups participation