Sr. Communications Manager

About Goosehead

Since 2003, Goosehead has been changing the face of the insurance industry and making the search for great coverage a piece of cake. We’re committed to finding the best policies and rates, and that starts with our team. Our people are smart, inclusive, hungry for success, and strive everyday to win. There is noble purpose in all our efforts. The work we do matters. Not only are we fixing a broken industry, we get to win professionally and financially while doing it. If you think you have what it takes to grow with our company, we would love to meet you.

Job Summary

The Senior Communications Manager will play a key role in leading and managing public relations, internal communications, and executive thought leadership initiatives. Reporting to the Director of Communications, this role will focus on delivering high-quality messaging for executives (CHRO and CTO), managing internal communications for the sales team, and driving visibility through strategic thought leadership and PR campaigns. This role requires strategic thinking, exceptional project management, and outstanding communication skills to deliver impactful results. 

Principal Duties and Responsibilities

Public Relations:

Media Engagement

• Drive proactive pitching and story mining to position Goosehead as a leading voice in the insurance sector.

• Manage regional media outreach campaigns and ensure placement in top-tier publications (e.g., Forbes, Insurance Journal).

• Coordinate press releases and award submissions for company and product recognition.

• KPI: Secured media placements, coverage reach, and sentiment analysis.

Media Monitoring and Reputation Management

• Oversee media monitoring in collaboration with Mission North to track coverage and sentiment.

• Develop counterstrategies for any negative press to protect the brand's reputation.

Media Training and Readiness

• Provide media training for executives and subject matter experts to improve public-facing communication.

Thought Leadership:

Develop Thought Leadership Articles

• Produce one article each quarter for key executives (Mark Miller and Mark Jones Jr).

• Example topics include the resilience of the insurance industry and the importance of smart technology investments.

• Collaborate with Mission North for organic PR placement and leverage platforms like LinkedIn and Forbes Council for additional exposure.

• KPI: Visibility, engagement, credibility, and business impact.

Manage Executive Awards

• Identify and apply for high-visibility awards (e.g., Global100 CFO Hot Topics, Fortune 100 Fastest Growing Companies).

• KPI: Increase executive awareness and recognition.

Internal Communications:

Sales Communications

• Create internal mid-quarter recaps for the sales team.

• Manage and distribute sales updates via digital signage (updated monthly in Q2, bi-monthly in Q3, weekly in Q4).

• Identify opportunities to highlight team success stories and peer-nominated moments aligned with Goosehead's culture.

• KPI: Open rates, internal engagement.

Townhall Coordination

• Organize quarterly townhalls for sales teams

• Define objectives, prepare content/materials, promote attendance, and conduct follow-up surveys to measure engagement.

• KPI: Attendance, engagement level, and recall rates.

​Employee Testimonials

• Coordinate written and video testimonials to highlight employee contributions to core Goosehead principles.

Other Responsibilities:

• Develop and lead video production initiatives to improve internal communication and community engagement.

• Examples include agent testimonials, employee purpose videos, and client success stories.

• Conduct employee/agent communication surveys and provide actionable recommendations to improve messaging effectiveness.

Equal Employment Opportunity

Goosehead is an equal opportunity employer and complies with all applicable federal, state, and local laws, rules, guidelines, and regulations. Goosehead strictly prohibits and does not tolerate unlawful discrimination against employees, applicants, or any other covered person because of race, color, religion, creed, national origin, ancestry, ethnicity, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender, gender identity, transgender status, age, physical or me