Senior Manager / Director, Marketing Operations

The Company You’ll Join

Carta develops purpose-built software that transforms traditional accounting into a powerful growth engine.

Carta’s world-class fund administration platform supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under management in venture capital and private equity.

Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more.

Together, Carta is setting a new standard as the end-to-end platform for private markets. Our best-in-class solution for fund management seamlessly integrates investor and portfolio company insights via a suite of tools designed ground-up to support the strategic impact of the fund CFO.

For more information about our offices and culture, check out our Carta careers page.

The Team You’ll Work With

The GTM Strategy & Operations team partners with Sales & Marketing leaders to drive Carta’s revenue strategy and best-in class execution. 

The team mandate is to help accelerate revenue growth and optimize efficiency and effectiveness across the revenue customer lifecycle. The team owns end-to-end GTM strategy and execution, and the reporting and operational foundation for Carta to continuously scale and grow. 

In this vital GTM role, you’ll be owning and optimizing the marketing strategy and operations foundation to enable Marketing to scale. This leader will work closely with our CMO, Marketing and GTM leadership, Finance, Business Systems, and Data to define, build, and scale a world class operations foundation.

The Problems You’ll Solve

The ideal candidate is an experienced hands-on operator who has built and scaled marketing systems, processes, and reporting in support of demand generation activities in high-growth technology companies. This individual possesses a unique blend of marketing strategy and operations acumen, leadership, agility, and communication skills. This is a hands-on role and candidates must demonstrate the ability to operate and excel at the strategic as well as tactical levels.

• Serve as the trusted advisor and operations leader to CMO and leadership
• Own and build out all Marketing Operations activities including business systems and tools, process and policies, attribution/lead scoring models, operations, data & reporting, and business/operational planning
• Drive ambitious goals to develop new systems/data architecture, automations, integrations, and best practices that will create a step change in performance
• Support marketing execution. Partner with Demand Generation, Channel, and Brand teams to plan and execute marketing strategies within the marketing automation platform
• Proactively drive continuous improvement for process optimization, process redesign, or development of new process/policies
• Responsible for the strategic roadmap and implementation of marketing technology tools
• Own lead management processes. Partner with cross-functional teams in Sales Development, Marketing, and GTM Leadership to maximize the velocity and conversion of MQLs through scoring, routing and qualification processes
• Build infrastructure and foundation to enable full funnel reporting and analytics 
• Drive marketing database strategy.  Analyze gaps in our data and contact acquisition strategy. Oversee strategy, execution and measurement to ensure accuracy, completeness, and recency of marketing data.
• Develop end-to-end sales process and oversee governance of all policies across a matrixed business; run routine audits to verify compliance at all levels; maintain key documentation regarding our policies and sale processes
• Assist with the marketing planning and budgeting process. Help to ensure that marketing's goals are consistently aligned with the overall strategy
• Deliver insights into the performance of marketing activities and campaigns

About You

• 10+ years marketing operations experience, with progressively increasing responsibility, complexity, and scale of work
• 5+ years people management experience. Experience in a multi-product SaaS company selling to enterprises a plusAbility to think strategically, but also have exceptional attention to detail in execution and project management skills. Ability and willingness to be a hands-on leader
• Results-driven self-starter with the ability to multitask. Strong initiative and ability to work in a self-directed environment with a “can do” attitude and growth mindset
• Exceptional interpersonal and stakeholder management skills. Experience driving cross-functional projects end-to-end. Ability to negotiate and influence priorities across