Manager, Customer Analytics

We are seeking a technically strong Manager to support analytics and measurement engagements within Merkle's health vertical. This role combines campaign analytics and advanced measurement, requiring the ability to translate complex data into clear, actionable client insights.

Job Description:

This role leads analytics strategy and insight generation across assigned engagements, supporting marketing and measurement initiatives. The Manager will oversee campaign performance and measurement efforts, translating data into strategic recommendations that drive measurable business outcomes.

Key Responsibilities

Campaign Performance & Insights

• Interpret campaign performance across email, digital media, CRM, and web
• Conduct cross-channel effectiveness analysis (reach, frequency, audience quality, engagement)
• Apply KPI frameworks and advanced analytics techniques to deepen performance insights

Measurement Strategy & Data Enablement

• Lead measurement initiatives (attribution, audience strategy, cross-channel analysis) across multi-brand engagements
• Support clean room analytics operations, including audience creation and activation workflows, identity resolution, and media partner integrations
• Support multi-brand measurement workstreams within clean room environments, including DTC/HCP analytics and influence measurement (e.g., audience overlap and attribution) 
• Oversee data onboarding, integration, and quality, ensuring alignment with governance and privacy requirements
• Maintain fluency in underlying data to validate outputs, challenge assumptions, and guide team direction
• Identify opportunities to enhance measurement through automation, emerging tools (e.g. GenAI), and advanced optimization approaches
• Partner with and provide direction to third-party vendors to ensure alignment, data quality, and delivery
• Assess readiness and support progression toward advanced analytics capabilities (e.g., MMM, MTA, lookalike modeling)

Insight Communication & Delivery

• Deliver client-ready presentations and insight-driven narratives, translating complex findings into actionable recommendations
• Ensure outputs remain focused on actionable insights rather than descriptive reporting

Team & Engagement Leadership

• Manage multiple engagements, ensuring priorities, quality, and timelines are met
• Mentor analysts and oversee work across data and analytics streams, including clean room and cross-source workstreams
• Execute against end-to-end analytics roadmaps and contribute to analytic maturity evolution (capability prioritization, milestones, dependencies)
• Track and communicate program dependencies including technology investments and platform decisions
• Promote efficient, scalable workflows across engagements
• Serve as a key client contact for analytics delivery

Qualifications

• 5–8+ years in marketing or media analytics
• Background in healthcare, pharmaceutical, or consumer health (including OTC/CPG)
• Availability to begin the workday by 9:00 AM ET to support global team collaboration
• Strong SQL and data analysis proficiency, with ability to guide technical design and review outputs
• Proven ability to translate complex data into strategic insights and actionable recommendations
• Demonstrated success leading client-facing engagements and managing stakeholder relationships
• Strong project leadership, with the ability to manage multiple concurrent workstreams and analytics roadmaps
• Experience with advanced analytics concepts (e.g., segmentation, predictive analysis, optimization approaches)
• Exposure to or use of AI-assisted tools and automation to enhance analytical efficiency
• Solid understanding of data privacy, governance, and compliance considerations

Preferred Qualifications

• Agency or consulting experience with client ownership
• Experience with clean room or privacy-safe data environments