Social Media Manager, AMS Activation

Job Description

Play your part in our team succeeding

The AMS Activation Team is a part of the larger Global Social Media and strives to build a stronger LEGO Marketing Value Chain and increase our effectiveness and efficiency across the globe.

Our vision is to continue to reach, recruit and retain new audiences and retain existing fans, through engaging content and conversations on the native platforms they use.

Core Responsibilities

• Drive activation plans against the global social channel and content strategies with a specific focus on Older Kids (inclusive of Teens), partnering with social strategy, creative, and social analytics teams to develop compelling and high performing social-first content. 60-70% of role will be Americas focused and 30-40% on other key global markets

• Lead consumer and market business growth initiatives against Teens and Older Kids that place the LEGO Group in an authentic position to drive meaningfulness

• Input downstream into market key initiatives to ensure channel and content strategies are being pulled through the line into execution

• Develop and implement strong influencer and creator activation plans for content on LEGO® Social Media Channels, in partnership with the Influencer Marketing team, to improve brand exposure and authenticity with the Teen and Older Kid audience

• Work with the Marketing Performance Measurement team to identify key insights and trends via social listening, monitor performance, and build an on-going optimization strategy rooted in data-driven-decision making

• Collaborate with the Editorial team to ensure executions are seamless across platforms to drive consistent and impactful Brand storytelling moments

• Partner closely with cross functional teams (such as: Brand Marketing, PR, Events, Ecomm, and Retail Marketing) to ensure seamless integration of social media initiatives against Teens and Older Kids into key moments

• Stay ahead of industry trends, platform updates and competitive insights to continuously elevate the LEGO Brand within the Social Media space

Do you have what it takes

The ideal candidate brings several years of experience from a global company ideally with:

• Strong proven experience in Social Media Marketing for a global brand. Gaming, athlete or Sports marketing experience is preferred

• Experience within the consumer-packaged goods industry and in verticals such entertainment, sports, gamming and fashion

• Strong understanding of the Social Media landscape and regional nuances, particularly in North America, LATAM, EMEA, China, Japan, and Asia Pacific.

• Deep understanding of social media analytics, platform algorithms, and content performance metrics

• Ability to collaborate cross-functionally and align activation plans with Social Media platform strategies and broader LEGO® Group business goals

• Strong project management skills, with the ability to handle multiple priorities in a fast-paced environment

• Background in influencer marketing strategy and the integration with organic social media

• Excellent communication, storytelling, and copywriting skills

Additional details on this position

• The salary for this position has a range of $100,000 - $151,000 USD based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.

• This position will be based at 1001 Boylston St. in Boston, MA. Our workplace enables our LEGO Group colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

• No relocation assistance is offered for this position.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered