Brand Marketing Specialist

Overview

Who We Are

The Raley’s Companies is a private, family-owned, and purpose-driven retail company headquartered in West Sacramento, CA. Since our founding in 1935, our store operations have grown to include more than 235 locations across four states and four Tribal Nations under eight well-known banners: Raley’s, Bel Air, Nob Hill Foods, Raley’s O-N-E Market, Bashas’, Food City, AJ’s Fine Foods and Bashas’ Diné Market. In addition, The Raley’s Companies bridges the divide between the physical and digital retail experiences through the operation of Apium Logistics, Fieldera and FieldTRUE. Built on a higher purpose, the organization and our over 21,000 employees are committed to quality offerings, exceptional service and doing right by our team members, communities, and planet. 

Today, the Raley’s, Bel Air Markets, Nob Hill Foods and Raley’s O-N-E Market banners carry on Tom’s legacy of innovation by serving as more than grocery stores. Our purpose of changing the way the world eats, one plate at a time, has made Raley’s a trusted source for nutrition and wellness. We strive to enhance transparency and education in the food system to help customers make more informed, healthy food choices. We also serve as the destination for the best fresh products, affordable offerings, and personalized service.

 

Position Purpose

The Brand Marketing Specialist is responsible for planning and executing marketing strategies and objectives. This position partners extensively with the Creative, Operations and Public Relations teams to implement campaigns on time and on message, at both a local and brand level. The Brand Marketing Specialist serves as a liaison cross-functionally to execute holistic marketing tactics aligned with campaign strategies. This position is a strong collaborator adept at providing clear and consistent instructions for local and brand campaign execution.

Perks & Benefits

• Competitive compensation, paid weekly
• Eligible for annual incentive bonus
• Retirement Savings Plan - 401(k) including company contributions and matching funds
• Tuition Reimbursement for qualified courses
• Scholarship opportunities for continued education
• Medical, dental, and vision insurance for yourself and eligible dependents
• Paid time off
• Family leave and time off
• Life insurance
• Wellness Programs (Raley’s Healthy Lifestyles)
• Flexible Spending Account (pre-tax - commuter, childcare, and medical expenses)
• Health Savings Account
• Corporate store and discount programs (10% off groceries, free items)
• Discounts to amusement parks, gym memberships, mobile phone plans, etc. 
• Employee Assistance Program (free financial, legal, and mental health services)
• Charitable contribution opportunity and volunteer time off and community events
• Onsite pop-up grocery market, and all-you-can-eat fruit bar daily
• Laptop and mobile device 

Compensation

The range displayed reflects the range the company reasonably expects to pay for the position. The actual compensation offered to the selected individual(s) will depend on their relevant education, training, or experience, among other bona fide factors.

Expected Minimum Pay Rate

USD $71,300.00/Yr.

Expected Maximum Pay Rate

USD $95,375.00/Yr.

Responsibilities

1. Cross-functional campaign management.

• Partners with E-commerce, Public Relations (PR), Sales and Merchandising, Operations, and Internal Communications teams to gather necessary information needed to execute on campaign plans and strategies.
• Effectively communicates quarterly and ad hoc campaigns to District Team Leaders and store teams ensuring that they are abreast of external customer messaging.
• Proofs content for accuracy.
• Assists in development of campaign strategy to broaden brand awareness.
• Brainstorms and develops innovative ideas to roll out a holistic marketing strategy.
• Collaborates with Merchandising and Content teams to develop engaging content across multiple social platforms.
• Maintains current knowledge of new marketing techniques and trends through research and education.

2. Serves as liaison between Advertising/Marketing and retail stores.

• Manages store location digital presence across the web using a robust location management platform and agency. Ensures store locations are listed correctly with proper brand images and accurate operating information.
• Prepares general correspondence, memos, proposals, and responds promptly to requests.
• Communicates approved marketing campaigns and executes field marketing campaign extensions as needed.
• Assists in managing field marketing activations and campaigns incl