Senior Marketing Data Analyst - Social Analytics Lead

The Global Marketing Engines and Experiences (E&E) team within Microsoft is responsible for delivering integrated marketing experiences for Microsoft by building, running, and innovating a globally scaled engine to deliver connected journeys that delight customers and create fans. The Marketing Analytics and Data Science team within E&E enables data-driven decision making by providing data products and insights that measure marketing's performance and impact, deepen understanding of customer behavior, and drive marketing efficiency and ROI.

We are looking for a Senior Marketing Data Analyst – Social Analytics Lead who thrives at the intersection of social intelligence, data analytics, and business impact - someone who can transform complex social data into strategic narratives that influence brand positioning, competitive strategy, and marketing investment decisions.

About You
Are you passionate about social media analytics, brand intelligence, and the power of digital conversations? Would you like to lead social analytics initiatives in partnership with some of the world's brightest marketers, brand strategists, and product teams? And all of that whilst working in the dynamic, customer-focused, and data-rich world of cloud-based business products?
As a Senior Marketing Data Analyst - Social Analytics Lead in E&E, you will be the strategic owner and subject matter specialist for social listening, influencer analytics, and competitive intelligence across Microsoft's marketing ecosystem. You will leverage tools, such as Sprinklr, as a platform to monitor brand health, measure influencer impact, track competitive dynamics, and surface actionable insights that inform executive decision-making.

You'll connect social data with broader marketing signals across Adobe, Marketo, and event systems to understand how social conversations and influencer engagement drive customer behavior, registrations, and pipeline outcomes. You'll design frameworks that clarify the impact of social and influencer marketing on demand generation performance and brand perception.
You'll also deliver executive-ready social intelligence dashboards and automated insights, empowering marketing leaders across Brand, Product Marketing Managers (PMM), and Customer Insights (CI) teams to make faster, more informed decisions about social strategy, influencer investments, and competitive positioning. This role requires both strong technical acumen in social analytics platforms and storytelling skills to make social data not just accessible but actionable across audiences ranging from analytics peers to senior marketing executives.

We are seeking someone who is curious, comfortable with ambiguity, detail-oriented, and able to use rigorous analytical techniques to develop scalable, efficient, and effective social analytics products. You build on the successes of others, value cross-team collaboration with Brand, PMM, CI, Public Relations (PR), and leadership teams, and contribute to a diverse and inclusive workplace.

Social Listening & Brand Intelligence

• Own the end-to-end social listening strategy and execution to monitor brand health, product sentiment, campaign performance, customer feedback, and emerging trends across all Microsoft properties and competitive landscapes
• Build and optimize social analytics frameworks that connect social conversations, influencer content, and competitive activities to business outcomes including brand perception, share of voice, registrations, and pipeline performance
• Identify patterns, sentiment drivers, and conversation trends in social data to inform brand positioning, content strategy, and crisis response protocols
• Establish measurement standards and KPIs for social listening programs across E&E and partner organizations

Influencer Analytics & Measurement

• Design and implement comprehensive influencer analytics frameworks to measure influencer impact, reach, engagement quality, sentiment influence, and return on investment across paid and organic social campaigns
• Integrate Sprinklr influencer data with campaign performance systems (Adobe, Marketo) to attribute influencer activities to key outcomes like registrations, content engagement, and customer advocacy
• Develop executive-ready influencer performance dashboards that clearly communicate influencer contribution to brand awareness, consideration, and demand generation
• Partner with Brand and PMM teams to optimize influencer selection, content strategies, and investment allocation based on data-driven insights

Competitive Intelligence & Market Positioning

• Own competitive intelligence reporting and analysis, tracking competitor so