AD, Brand Business Performance (6 roles)

Band

Level 5

 

Job Description Summary

Location: East Hanover

There are 6 Associate Director, Brand Business Performance associated with this job posting. The roles are as follows:

Associate Director, Brand Business Performance CRM (2 roles)
Associate Director Brand Business Performance, Immunology (2 roles)
Associate Director Brand Business Performance, Neuroscience
Associate Director Brand Business Performance, Oncology

About the Role:
The Insights and Decision Science (IDS) team is dedicated to enabling improved decision making at Novartis by leveraging superior data to identify actionable insights that drive enhanced performance. We collaborate closely with the US business, bringing insights and challenging ideas to empower smarter, data-driven decision-making. Reporting into the Dir, Business Performance, the AD, Brand Business Performance is crucial in monitoring and tracking business performance for their brand.

The AD, Brand Business Performance plays a pivotal role in driving strategic insights and fostering systematic, data-driven decision-making to enhance business outcomes. By evaluating performance trends, the AD, Brand Business Performance provides insights to business stakeholders to inform brand strategy. In addition to performance evaluation, the AD, Brand Business Performance will proactively and systematically identify risks and opportunities, provide leadership with a comprehensive view of key performance indicators and ensure that required strategies can be formed and implemented for the brand in alignment with Novartis’s strategic objectives. The AD, Brand Business Performance will work particularly closely with the Forecasting, Decision Science, Data Science and Functional Excellence Reporting teams, ensuring accurate business performance information is disseminated to all relevant stakeholders.

This position will be located at East Hanover, NJ site and will not have the ability to be located remotely. This position will require 15% travel as defined by the business (domestic and/ or international).

 

Job Description

Key Responsibilities:

• Implement US Brand Performance Vigilance processes to measure and track core metrics for brand performance covering all patient, customer, and competitive metrics such as Rx, share, claims, etc
• Works toward a clear and consistent view of brand business performance, with easy-to-understand data visualization enabling continuous progress monitoring, gap anticipation, course correction with data-driven hypothesis generation
• Implement requirements for the content and format of the report summarizing performance status at the brand level
• Collaborates closely with the Data Ops, Functional Excellence and Reporting team, ensuring the data-to-analysis-to-reporting pipeline is optimized
• Investigate performance data anomalies with Data Ops End-to-End Quality Assurance to ensure data variance is not interpreted as performance signal
• Proactively monitor external customer threats & opportunities including account performance at key accounts across the US at the brand level
• Implement standardized excellence practices across the IDS reporting ecosystem
• Implement consistent set of brand performance metrics & decomposition creating a shared base of understanding of “what” is happening
• Evaluate brand performance trends and overall strategy effectiveness with IRIS (Intelligent Risk Identification System) by assessing key drivers of performance and forecast variance at national & subnational level to proactively identify risks & opportunities
• Implement AI / ML models to improve 1st level of performance diagnosis in partnership with AI / Data Science team
• Represent Business Performance for their brand in the new IDS POD way of working bringing the best of IDS capabilities together
• Articulate a clear narrative for business performance grounded in data and insights, considering current strategy and how it should evolve, owned by the IDS Illuminator as part of the IDS POD
• Proactive tracking of competitive threats & opportunities

What You’ll Bring to the Role:

Education: Bachelor's degree in Business Administration, Finance, Economics, or a related field; an MBA or advanced degree is preferred

Novartis seeks an individual with extensive experience in the pharmaceutical or healthcare industry, with a strong understanding of market dynamics and regulatory environments. With a proven track record in business performance management, strategic planning, or a similar role, the person should demonstrate the ability to drive business outcomes through data-driven insights. The candidate should excel in bridging the gap between functional and business teams,