Regional Sales Manager - NE

Job Description

OVERVIEW 

Beyond Meat is hiring a REMOTE Regional Sales Manager based in Northeast / Mid-Atlantic area to join the Company, servicing the Northeast to Mid-Atlantic region of the United States!  

The Regional Sales Manager (RSM)-NE is a pivotal & highly visible member of the sales team, playing a crucial role in driving the growth and advancement of Beyond Meat’s Foodservice business. Collaborating closely with Brokers, Distributors, Operators, and other Strategic Partners, the RSM contributes significantly to achieving the Company’s mission in the Foodservice sector. 

The RSM reports to the Sr. Director, Field Sales.  They will deliver key objectives, including net revenue, volume, distribution, and share growth across both Commercial and Non-Commercial Foodservice channels, encompassing onsite Retail Foodservice and Industrials. This dynamic role demands high energy, a deep & comprehensive understanding of the Foodservice industry landscape, and the ability to inspire and foster strong relationships with various internal and external stakeholders. The ideal candidate will have a collaborative and enterprising mindset, work effectively within a dynamic team environment, results-oriented, thrive in a fast-paced environment, and demonstrate a willingness to go above and beyond to achieve success.  

TASKS, DUTIES, & GENERAL RESPONSIBILITIES 

Sales & Business Acumen: 

• Achieve assigned net revenue, volume, distribution, and share goals within the established budget 

• Develop strategic regional business plans and prioritize initiatives to deliver on the Annual Operating Plan (AOP), taking full accountability for results 

Broker Management: 

• Develop strong key relationships with Brokers by engaging, motivating, and leading them as an extension of the sales team 

• Adapt national broker priorities into clear regional plans, providing the necessary tools and consistent training to enable Brokers to succeed with excellence 

Distributor Leadership: 

• Own the relationship with top strategic broadline distributors, fostering mutual growth at every level of the organization 

• Collaborate with distributor leaders to develop joint category plans and execute quarterly initiatives 

• Develop sales programs and introduce new products to distributor representatives 

• Represent Beyond Meat at distributor events such as food shows and sales meetings, ensuring new business and category leadership 

• Pursue new distributor partnerships to expand product availability into untapped markets 

New Business Development: 

• Prospect, profile, and successfully sell Beyond Meat® products to large regional chains partners to meet sales AOP goals 

• Cultivate strong and foster lasting relationships with key stakeholders within regional chain partners, including decision-makers and influencers 

• Utilize regional wiring relationships with Food Management Companies (e.g., Compass, Aramark, Sodexo) and Group Purchasing Organizations (e.g., Premier) to expedite new distribution opportunities 

• Identify segment priorities based on business mix and share data within the region, driving growth in white sp