Become a part of our caring community and help us put health first
 

Become a part of our caring community

Humana’s Integrated Marketing Analytics team is focused on understanding how members interact across channels and journeys. As a Senior Associate, Channel/Journey Analytics, you’ll help analyze and optimize multi-channel engagement strategies to improve member experience and campaign performance.

Role Responsibilities

As a Senior Associate on the Integrated Marketing Analytics team, you’ll lead the development of cross-channel reporting and deliver actionable insights that uncover opportunities, address friction points, and highlight synergies across member journeys, driving improved engagement and marketing effectiveness.

Key responsibilities include:

• Design and implement cross-channel reporting solutions to understand how members and prospects engage across digital, telephonic, and offline touchpoints.
• Leverage tools like Adobe Customer Journey Analytics (CJA) to surface deep, meaningful insights that inform strategy and drive optimization across journeys.
• Analyze engagement trends across lines of business to identify opportunities, bottlenecks, and areas of synergy that enhance member experience and campaign performance.
• Partner with marketing, analytics, and business stakeholders to translate insights into actionable recommendations that improve targeting, personalization, and channel effectiveness.
• Develop intuitive dashboards and visualizations that clearly communicate journey performance and member impact.
• Support ongoing journey mapping and measurement efforts to ensure alignment with business goals and member needs.
• Collaborate with Business Intelligence teams to develop executive-level reporting solutions that provide a clear, consolidated view of member and prospect communications, engagement, and success metrics.

Use your skills to make an impact

Use your skills to make an impact
 

Required Qualifications

• Bachelor’s degree in Marketing, Data Analytics, or a related field.
• 4+ years of experience in marketing analytics, customer journey analysis, or related roles.
• Hands-on experience with Adobe Customer Journey Analytics or similar journey analytics platforms.
• Strong understanding of key performance indicators (KPIs) across a range of marketing channels, including digital (display, paid search, social), email, SMS, direct mail, linear TV, and telephonic outreach.
• Proven track record of identifying the underlying drivers of performance trends across marketing channels and translating findings into actionable insights.
• Experience developing executive-level reporting solutions and dashboards.

Preferred Qualifications

• Familiarity with customer journey mapping and multi-channel marketing.
• Experience with segmentation and personalization strategies.
• Proficiency in data visualization and reporting tools (e.g., Tableau, Power BI).
• Familiarity with data governance and marketing measurement frameworks.
• Knowledge of healthcare industry dynamics and member engagement strategies.
• Experience with SQL, Python, or other data manipulation tools.

Work at Home Information

To ensure Home or Hybrid Home/Office associates’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Virtual Pre-Screen

• As part of our hiring process for this opportunity, we are using an interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.

• If you are selected to move forward in the process, you will receive a text message inviting you to participate in a HireVue prescreen.  In this prescreen, you will receive a set of questions via text