Member of Product Staff

Instagram is where over 3 billion people discover, create, and connect — and we've built one of the best consumer product teams in the industry to make that possible. Product Staff is how we build at Instagram: small, talent-dense teams of product builders, engineers, designers, and data scientists focused on creating amazing products directly. Beyond setting strategy, Members of the Product Staff create directional design, analyze data hands-on, and leverage AI tools to move faster with fewer handoffs. We are looking for product builders who value moving quickly and embrace AI-native product development.<br/><br/><br/><strong>Responsibilities</strong><br/>Vision &amp; Strategy:<br/>* Be responsible for leading and driving a complex product area; defining success, prioritizing problems and identifying the best strategies, considering wider organizational and company context.<br/>* Adapt and adjust your strategies to reflect learnings and changes in context.<br/>* Identify and drive consensus for how to prioritize and realize the most significant opportunities in your product area.<br/>* Identify when to stop as well as when to start investment.<br/>* Critically evaluate when AI is (and isn't) the optimal solution, with sophisticated articulation of tradeoffs, risks, and second-order effects.<br/>* Produce strategic product visions that define market categories supported by directional design artifacts and prototypes.<br/>* Develop and champion AI-native strategies including comprehensive evals and data strategies that enable continuous improvement.<br/>* Leadership &amp; Collaboration:<br/>* Work with a cross-functional team to define a product vision, develop a roadmap and drive progress against goals and milestones and resolve challenges and blockers, whilst improving team health and up-levelling the effectiveness of the team.<br/>* Actively identify opportunities and resolve dependencies by creating shared strategies across teams in adjacent product areas.<br/>* Reimagine workflows, responsibly using AI tools to dramatically increase team velocity and capability.<br/>* Foster a culture of rapid experimentation and learning across the organization.<br/>* Scale AI best practices (including responsible AI use), workflows, and artifacts across product teams so the org's capability compounds over time.<br/>* Support the growth of other PMs and cross-functional team members by providing mentorship and coaching on AI-native practices.<br/>* Execution &amp; Prioritization:<br/>* Influence strategy and progress across partner functions, enhancing collaboration and resolving divergent goals.<br/>* Orchestrate complex execution across multiple workstreams by combining AI automation with strategic human oversight—using AI to reduce toil while maintaining high quality and accountability.<br/>* Communicate product strategy and progress with radical clarity to all stakeholders.<br/>* Technical / Design:<br/>* Use AI-enabled tools to directly contribute to building products.<br/>* Rapidly explore multiple UX directions using available tools to inform strategy.<br/>* Deliver final designs for low-risk projects and partner with specialist designers to achieve production-quality design for high-stakes or novel experiences.<br/>* Interpret research and state-of-the-art learnings to design product strategy and apply rigorous logical reasoning.<br/>* Demonstrate deep understanding of system/architecture trade-offs and how they impact user experience and business outcomes; lead credible technical discussions with engineering partners.<br/>* Analytical / Measurement &amp; Impact:<br/>* Gather and analyze user research and market analysis to inform product decisions and influence the wider product organization.<br/>* Define the measurement strategy and experimentation roadmap for your area, partner with data science teams for analytical rigor on complex analyses, experiment design, and validation of tool-generated outputs to drive high-quality, data-informed decisions.<br/>* Design sophisticated experiments and interpret results (leveraging AI to accelerate analysis) and drive concrete product decisions.<br/>* Diagnose metric movements and surface actionable insights using modern analytical tools, including AI-powered contribution analysis and automated diagnostics.<br/>* Define and run evaluations to interpret model outputs and adjust execution based on learnings—establishing evaluation as a first-class product practice across teams.<br/><br/><strong>Qualifications</strong><br/>8+ years of relevant industry experience with at least 3 years in Product Management<br/>* Bachelor's degree (or relevant degree equivalent): STEM subject ideal but not essential (Computer Science, Engineering, Information Systems, Analytics, Mathematics, Physics, Applied Sciences)<br/>* Experience leading cross-functional product team(s) across a full product line: Crafting product mission and strategy, defining product requirements, coordinating resour