Senior Product Marketing Manager, Conversational Intelligence & AI Products

LivePerson (NASDAQ:LPSN) is a leading customer engagement company, creating digital experiences powered by Curiously Human AI. Every person is unique, and our technology makes it possible for companies, including leading brands like HSBC, Orange, and GM Financial, to treat their audiences that way at scale. Nearly a billion conversational interactions are powered by our Conversational Cloud each month.

You'll be successful at LivePerson if you are excited to build something from the ground up. You excel by finding daily opportunities to grow at the same pace as the technology we're building, and you build partnerships that improve our business. Likewise, you're someone who sees feedback as a chance to grow and believe decisions powered by data are the norm. You care about the wellbeing of others and yourself.

Overview:

We are looking for a dynamic and experienced Product Marketing Manager to join our team. As a Product Marketing Manager, you will develop marketing strategies that drive the adoption and success of our conversational intelligence, generative AI, and voice AI products. You will work with multiple teams, including product management, sales, and engineering, to shape the product vision, create go-to-market plans, and help our customers to find maximum value from our products.

You will report to the Senior Director, Product Marketing & Documentation

You will:

• Develop an understanding of our conversational intelligence, generative AI, and voice AI products, including their features, benefits, and unique value propositions.
• Conduct market research to identify target customer segments, competitive landscape, and market trends.
• Collaborate with product management to shape the product roadmap, ensuring understanding of customer needs and market opportunities.
• Create compelling product narratives, messaging, and positioning that resonate with our target audience and differentiate our products in the market.
• Develop go-to-market plans for new product launches, including product positioning, pricing strategies, sales enablement materials, and marketing campaigns.
• Help the sales team with training and sales tools, such as product presentations, battle cards, and customer success stories.
• Collaborate with the demand generation team to develop and implement marketing campaigns that create product awareness, produce leads, and support customer acquisition and retention.
• Partner with the content marketing team to create high-quality collateral, including whitepapers, case studies, blog posts, and videos, to educate and engage prospects and customers.
• Analyze product performance, market trends, and customer feedback to identify opportunities for product optimization and growth.
• Be a product promoter, representing us and our products at industry events, conferences, webinars, and customer meetings.Define the product strategy by identifying and prioritizing development projects; set timetables for evaluations, development, and deployment for the full range of the unit's products.

You have:

• Bachelor's degree in business, marketing, or a related field; MBA is a plus
• 7+ years of experience in product marketing, in the AI or technology industry
• Experience with conversational intelligence, generative AI, voice AI, or related fields
• Expertise in implementing go-to-market strategies for complex products.
• Experience with data and analytics
• Experience translating technical concepts into compelling marketing messages
• To analyze market data, customer insights, and product performance metrics to guide decision-making
• Project management experience
• Experience driving product success and customer satisfaction

Benefits:

The salary range for this role will be between $130,000 to $150,000. Final compensation will be determined by a variety of factors, including but not limited to, your location, and your skills, experience, education, and/or certifications. During the phone screening, the recruiter will provide the location-specific salary range for this role. The compensation package also includes the following benefits, which may be updated from time to time:

• Health: medical, mental, dental, and vision
• Time away: vacation, dependent care, holidays, wellness days, and more
• Financial: 401K, ESPP, Basic life and AD&D insurance, long-term and short-term disability
• Family: parental leave, maternity support, fertility services
• Development: tuition reimbursement, native AI learning
• Additional: WFH support, 24/7 access to professional counselors, voluntary ins. coverage, exclusive perks and discounts
• #LI-Remote