Sales Development Representative - Public Safety / Forensics - Hybrid

FARO is an imaging company - and an imagining company. We envision a better, more insightful, and more powerful world realized through digital 3D means and measurement technologies. Right from the start, we have helped our customers make better decisions - faster and more accurately than anyone else in the industry.  

We work with the largest companies on the planet to provide the solutions that enable them to overcome their most pressing industry challenges. In aerospace and automotive, we work with firms like SpaceX, NASA, Tesla and Volvo among others. In the construction industry, we work with the largest builders to scan and design astonishing projects. For public safety professionals, our forensics scanning tools solve crimes and document scenes with high tech gear you probably see on CSI and in the movies! 

We believe that if it can be dreamed it can also be measured. And if it can be measured, it can also be realized.

This position is considered a hybrid position out of our Lake Mary, FL office.

The Sales Development Representative (SDR) will be responsible for generating new business opportunities by proactively identifying and pursuing new prospects as well as fielding incoming leads. You will act as the first point of contact for potential customers by qualifying leads, scheduling product demos, and nurturing relationships. This role requires a strong ability to engage prospects, identify their pain points, and present FARO solutions that align with their business needs. The ideal candidate will have excellent communication skills, a hunter mentality, and a desire to contribute to the growth of a leading tech company.

Key Responsibilities:

• Lead Qualification: Field incoming inbound leads from various sources (website inquiries, webinars, trade shows, etc.) and qualify them based on established criteria.

• Outbound Prospecting: Build lists and pursue new business opportunities through targeted outreach, including cold calling, email campaigns, and social media engagement.

• Customer Engagement: Initiate conversations with potential customers to understand their needs and pain points, and determine the best solution offering from FARO’s portfolio.

• Lead Nurturing: Follow up on leads and build relationships with prospects over time, ensuring they are informed about our solutions and guiding them through the early stages of the sales funnel.

• Collaboration with Sales Team: Work closely with your assigned Account Managers and our web studio Application Specialists to ensure smooth transitions from qualified leads to sales opportunities, and contribute to pipeline growth.

• Product Knowledge: Stay up to date with FARO product offerings, features, and value propositions in order to effectively communicate with prospects and provide relevant solutions.

• CRM Management: Log and track all activities in Salesforce, including lead interactions, follow-ups, and status updates, to maintain an accurate pipeline.

• Sales Performance Metrics: Meet or exceed daily, weekly, and monthly goals for lead creation, activities, demos set, opportunity creation and other key performance indicators (KPIs).

• Market Research: Continuously identify and research potential new markets and industries within your assigned territories.

Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience).

• 1-2 years of experience in sales development, lead generation, and cold calling.

• Passion for sales and a hunter mentality.

• Familiarity with the sales funnel and lead qualification methodologies (e.g., BANT, CHAMP)

• Strong interest in technology and an understanding of tech hardware/software products and solutions.

• Excellent verbal and written communication skills with a natural ability to engage and build rapport with prospects.

• Self-motivated with a strong desire to meet and exceed goals in a fast-paced environment.

• Experience with Salesforce CRM, High Velocity Sales for Salesforce (or other cadencing tool), LinkedIn, 6Sense (or equivalent Account Based Marketing Platform). Gong experience a plus.

• Strong organizational skills and attention to detail to manage lead pipelines and follow-up actions.

• Ability to work collaboratively in a team-oriented environment and adapt to changing priorities.

• A positive, results-driven attitude and a willingness to learn and grow in the sales field.

What FARO can offer you:

FARO has excellent benefits for you