Senior Digital Marketing Manager (fully remote)

(Fully remote, async-first, DevOps SaaS demand generation, PLG, 32-40h/week, time zones: UTC-8 to UTC+2)

Join Checkly, a Gartner Cool Vendor, as the Senior Digital Marketing Manager and be at the forefront of the Monitoring as Code (MaC) movement, recently recognized in two Gartner Hype Cycles. Our marketing team plays a critical role in scaling our reach and impact, targeting DevOps, Platform Engineering, and SRE professionals. We have thousands of users and hundreds of customers, including 1Password, Autodesk, AutoTrader, CrowdStrike, Deno, Render, Sentry, and Vercel. We're inviting a results-driven marketer who is deeply embedded in Product-Led Growth (PLG) strategies and understands the DevOps persona to work alongside a team that focuses on metrics, results, and delivering modern monitoring solutions to our users and customers.

We care about building a team where people of all backgrounds are encouraged to do their best work. To achieve this we built a flexible, fully remote and async-first startup environment with inclusive benefits.

Key areas of impact

• Data-Driven Demand Generation: Spearhead initiatives that drive qualified leads and nurture them through the sales funnel, leveraging data to continuously optimize.

• PLG Excellence: Implement PLG frameworks that accelerate user activation, product adoption, and customer loyalty.

• Cross-Channel Marketing: Your role is to be the orchestrator of all digital marketing channels— including SEO, SEM, Social Media, Display, Email, Video, Content —ensuring alignment with PLG and DevOps focus.

• Agency Management: Work collaboratively with external agencies and consultants to scale our marketing activities, making data-driven adjustments for maximum impact.

• Paid Channel Expertise: Direct and manage a broad range of paid channel strategies, encompassing paid search, paid social, and other digital advertising platforms.

What you'll do

As the 4th member of the marketing team that consists of our CMO, Product Marketing Manager and Developer Relations, you will:

• Customize, execute, and scale digital marketing strategies that resonate specifically with DevOps audiences.

• Employ advanced analytics to make informed decisions, focusing on KPIs and ROI.

• Coordinate with product and sales teams to run PLG-aligned A/B tests and conversion experiments.

• Utilize a variety of MarTech solutions to automate and scale our marketing efforts, keeping an eye on performance metrics.

• Collaborate with external agencies to amplify PLG-aligned marketing campaigns.

• Lead Paid Channels: Oversee the strategy, implementation, and ongoing optimization of all paid media campaigns across various platforms.

• SEO Strategy and Execution: Develop and implement SEO strategies, ensuring our content ranks high in search engines and drives organic traffic.

What you should have

• Proven Track Record: Demonstrable success in top-of-funnel growth and ability to scale demand generation initiatives.

• Affinity for Technology and PLG strategies: A balanced focus between technology-savviness and applying PLG motions effectively.

• DevOps Persona Expertise: A deep understanding of the DevOps landscape, its personas, and the marketing strategies that resonate with this audience.

• Data-Driven Decision-Making: Exceptional skills in using analytics tools like Google Analytics, SEMRush, etc., to measure impact and guide strategy.

• Exceptional Communication: Excellent written and spoken English for crafting persuasive and impactful marketing messages.

• Remote & Team Player: Ability to work autonomously and be self-motivated in a remote, async-first environment, while also contributing positively to the team dynamic.

• In-depth Paid Channel Experience: Robust experience in effectively managing paid search and social media campaigns, with a focus on budget allocation and ROI