Account Executive On Trade Naples (Temporary)

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the role

As an Account Executive with Diageo you are responsible for the most significant element of our business: making sure our customer, category and brand plans are implemented admirably in store/outlet in order to drive/increase sell-out of our brands. You will make sure that wherever we connect with a consumer/shopper, they will find our brands in a consistent and appealing way.

Portfolio: 

• Core, Reserve, Innovation, Packaged beer

Customers:

• Cocktail bars, night clubs, pubs, restaurants with potential sell out of min 300 liters of spirits category per year (excluding aperitif category)

You will be responsible for...

-Identification and segmentation of outlet universe:

• Identify all outlets falling in the description above within the assigned territory
• Assign outlets to relevant outlet category based on segmentation guidelines and record them through the CRM tool
• Visit outlets in the assigned territory based on call frequency established for the relevant outlet category

-Driving distribution of Diageo brands

• Identify partnership opportunities with outlets in the assigned territory
• Working closely with the Account Manager and the distributor’ sales team, identify distribution, pouring and activation opportunities in the area
• Negotiate pouring, distribution and activation agreements based on company guidelines

-Implementation of Executional standards:

• Priority sales drivers for relevant outlet category are driven in line with minimum and magnificent store standards as defined by customer marketing. 
• Promotional Activities for our brands are implemented detailed, in line with Diageo Europe activity calendar. Ad hoc incremental opportunities are identified
• In-outlet performance and execution levels are accurately supervised and measured in CRM system
• In case of non-compliance, identify and drive corrective actions.

-Teamwork:

• Working in coordination with the Account Manager of the territory in order to identify partnership opportunities with outlets served by wholesalers relevant for the RTC in the territory.
• Reporting line is to the Regional Manager for the area.

About you

In order to be successful in the role you must excel in the following areas:

• Will to win; you must get up every day with the strive to beat your predefined targets.
• Passionate about what you do, Love the night trade
• Comm