Product Marketing Manager

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.



The Product Solutions and Operations (PSO) team's goal is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients. We're a global team with regional hubs in Singapore, China, Israel, London, and multiple US locations, and are expanding our team in France.



As a Product Marketing Manager, you will lead go-to-market for advertising solutions in France. Sitting as part of the Product Solutions & Operations (PSO) team, you will collaborate closely with in-market sales, headquarter product and European product marketing teams in a high growth environment. An ability to self-motivate, prioritise and influence partners are key skills. As the successful candidate, you must have experience working in digital marketing/media, ideally in a product marketing role. This is a full-time position based in Paris.



As part of this role, you will:

- Own products GTM and adoption for all of TikTok's branding and performance advertising solutions, in France, for the Commerce, Travel and Media & Entertainment verticals

- Become the in-market vertical expert by partnering closely with sales team to deeply understand customer pain points, vertical needs and business requirements

- Ensure a market- and vertical-first approach is taken in all go-to-market, identify opportunities to make vertical-based recommendations, and scale these across the sales team

- Collaborate with XFN teams to generate full funnel vertical strategies which would include narratives, solutions packages and product recommendations

- Develop sales education strategy and partner closely with subject matter experts in the sales org to ensure a high standard of product knowledge

- Develop and execute in-market programs and initiatives to grow product adoption and revenue and partner with a range of cross-functional teams to ensure flawless execution against this strategy

- Act as the voice of the market in product, synthesise market insights and collaborate with product and global/regional teams to identify solutions