Regional Marketing Manager

One Goal, One Passion – Growth is Everything at Window Nation   At Window Nation, we don’t just replace windows and doors, we help transform homes into spaces people love. With nearly 20 years of craftsmanship, innovation, and competitively priced solutions, we’ve enhanced the comfort, safety, and value of homes for customers nationwide. In doing so, we’ve become a trusted leader in home improvement, striving to be the provider of choice for all window and door replacements.     About the role

Window Nation is growing, and we’re hiring a Regional Marketing Manager to own performance across an assigned portfolio of markets. This is a B2C, direct-to-consumer, lead-generation role; not B2B and not a “brand-only” marketing role.

You’ll be accountable for market results by channel and vendor, and you must be able to diagnose and fix performance issues such as low lead quality, low close rates, inefficient channels, misaligned targeting, or vendor underperformance. This role requires a generalist marketer who can build and optimize an integrated mix that includes TV and radio plus digital and often events and third-party lead sources.

 

This role is likely not a fit if:  

• Your background is primarily B2B marketing or you haven’t owned direct-response lead gen outcomes.
• You are a digital-only specialist with no TV/radio exposure.
• You prefer a role focused mainly on creative/brand strategy vs performance and optimization.
• You have limited experience managing multiple markets with different local dynamics at the same time.

 

If you’re a B2C, performance-driven, multi-channel marketer who has owned direct-to-consumer lead generation results across multiple markets, and you’re known for quickly diagnosing and fixing issues like low lead quality, low close rates, inefficient channels, or misaligned targeting; this role should be a strong match.

You’re likely to be a great fit if you have:

• Hands-on ownership of direct-response lead gen (leads/appointments/sales), not primarily B2B or brand-only
• Experience optimizing high-volume programs with measurable performance improvements
• A true generalist channel mix background: TV + radio, plus digital and direct mail
• Comfort managing a dispersed, multi-market portfolio.
• Strong budget and vendor management judgment; reallocate spend, shut off underperformers, and test new sources (including PPL)
• Confidence partnering cross-functionally with analytics, digital, creative, events, sales, PR, and external agencies/vendors

What you’ll do

- Own multi-market performance: Monitor results by market/source/vendor; identify what’s working and what’s not; take action quickly.

- Optimize lead generation at scale: Improve lead quality, conversion, and ROI through channel mix adjustments, targeting changes, offer testing, and vendor management.

- Manage an integrated channel mix: Plan and optimize across TV, radio, digital (and ideally direct mail, events, partnerships, and PPL/third-party leads).

- Make decisive spend decisions: Know when to shift budget, shut off underperforming sources, and test new sources (PPL vendors, new media partners, PR/community tactics).

- Partner cross-functionally: Work tightly with Analytics on performance reporting; collaborate with Digital/Creative on localized assets; align with Sales and Events on lead quality and conversion; coordinate PR/community initiatives.

- Budget management & pacing: Track spend by market and channel, maintain controls, and ensure investment remains efficient and ROI-focused.

- Support new market launches: Coordinate localized launch campaigns, events, and readiness with internal teams and vendors.

Qualifications - What We’re Looking For

• Bachelor’s degree in marketing, Business, or related field (MBA a plus)
• 5+ years of marketing experience