E-Commerce Product Manager

ABOUT IRISH DISTILLERS

Irish Distillers are Ireland’s leading supplier of spirits and wines and producer of some of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey.   In 2022, we proudly became a top 10 global spirit brand, distributing over 10 million cases globally. 

As part of Pernod Ricard, the world's leading premium spirits business, Irish Distillers has an extensive global distribution network and our brands are distributed to over 130 markets across the globe.  At the core of everything we do is a passion for our craft, a commitment to sustainability and an ambition to create drinks that can be enjoyed the world over

ABOUT E-COMMERCE

Irish Distillers’ direct-to-consumer e-commerce site, Midleton Distillery Collection provides our consumers access to seven of Ireland’s best-loved Irish whiskeys including Jameson, Redbreast, Midleton Very Rare, Powers, Spot Whiskeys, Method and Madness and Knappogue Castle along with personalised whiskey gifts and merchandise for customers in select markets around the world to purchase, direct from source and enjoy.  

What’s more Midleton Distillery Collection has a dedicated locally managed CRM program.  Capturing first party consumer data is key driver in our growth model with data at the heart to improve our consumer relationship.  We now can share personalised relevant content with our customers which helps drive consumer engagement, loyalty and brand advocacy.

We have ambitious growth and development plans and will continue to invest in our eCommerce infrastructure to ensure we are the ultimate online whiskey destination delivering seamless best-in-class digital experiences for our consumers and our full portfolio of brands.

Visit our shop here https://midletondistillerycollection.com/jameson/

JOB PURPOSE & RESPONSIBILITIES

As E-Commerce Product Manager, you will play a pivotal role in elevating our D2C proposition. The purpose of this fantastic opportunity is to optimize the E-commerce websites for the Irish Distillers brands monitoring, delivering and optimising international campaigns across website touchpoints including: PPC, SEO, social, affiliate branded sites and email. You will be responsible for delivering a best-in-class consumer experience end to end including UX, SEO and CRO optimisation. This role offers the opportunity for someone to truly shape and grow the direct-to-consumer audience while collaborating and engaging across the wider International Marketing Team, web development and fulfilment teams.

REPORTING TO Marketing Manager E-Commerce

KEY INTERNAL RELATIONSHIPS

• Jameson, Midleton, Redbreast Brand Teams
• Jameson Content and Digital Teams
• Web Development / Tech teams (HQ)
• Consumer Insights, Digital Analytics
• Fulfilment Team
• Revenue Growth/Finance Teams

KEY EXTERNAL RELATIONSHIPS

• Key Agencies & 3rd Parties
• Lead Markets
• Pernod Ricard HQ
• Wider Tech teams across Group

WHAT’S INVOLVED?

• Product owner for Midleton Distillery Collection D2C online shop & ShopJamesonUS.com: managing the digital project roadmap, responsible for technical updates, and drive improvements to front and back-end processes as required
• Work hand-in-glove with in-house web developers to plan bi-weekly sprints, prioritise development tickets for E-Commerce, manage the product backlog; using Jira software to manage tickets & sprints.
• Embrace testing, implementation and evaluation of innovative new features, tools, designs and solutions to improve return, value and conversion paving the way to deliver best-in-class seamless consumer experience.
• Management of the CMS, front-end design and features within the online shops, including, but not limited to front-end campaign implementation, build, rollout & retrospective reporting.
• Manage the end-to-end direct to consumer experience across global markets for the Irish Distillers brands, creating personalised on-site content that is up to date, relevant,