Senior Marketing Manager

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.  We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

Develops and leads the marketing strategy for small business banking advertising to deliver customer-centric, multi-channel marketing programs that drive growth, engagement, and business outcomes. Defines and sets creative direction across a portfolio of products, leading the development and execution of marketing and creative strategies from concept through delivery. Uses segment-specific marketing strategies and media in collaboration with agencies, product, sales, and technical teams to launch and scale marketing programs. Identifies and communicates key performance indicators to ensure strategies drive positive return on investment and are continuously optimized. Influences senior stakeholders and partners to align on strategic direction and achieve enterprise priorities. Adapts plans and priorities to address agility, resource, and operational considerations while ensuring all marketing efforts comply with applicable laws, regulations, and bank policies. This role operates as an individual contributor without direct reports.

Key Responsibilities

•Define and drive creative marketing strategies across multiple products and initiatives, synthesizing business objectives, customer insights, market research, and performance data into integrated, data-driven approaches using traditional and AI methods.

•Lead development of advertising and marketing assets across channels, serving as the point of contact for internal partners and external agencies.

•Provide senior creative leadership across initiatives, setting standards for quality, messaging, and execution, and approving final creative to ensure alignment with brand and strategy.

•Manage a portfolio of concurrent campaigns, balancing priorities, timelines, complexity, and risk to ensure on-time, on-brand delivery.

•Provide input into creative budget planning; manage assigned budgets and make tradeoffs to maximize impact and efficiency.

•Influence senior leaders and cross-functional partners to align marketing strategy, creative direction, and prioritization decisions.

•Stay current on marketing trends, creative best practices, and emerging technologies relevant to small business audiences.

Leadership & Judgment

•Operate with significant autonomy, setting priorities that align to business and marketing objectives

Lead through ambiguity, defining direction for complex, undefined problems

•Exercise strong business judgment to influence outcomes at a strategic level

•Anticipate risks and proactively shape solutions across initiatives

•Recognized as a leader in creative marketing and a trusted advisor to senior stakeholders

Preferred Skills / Experience

•Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services

•Strong organizational, interpersonal and team building skills

•Excellent verbal, written and presentation skills

•Agility in thinking and delivery, along with proven ability to take direction in support of company goals

•Strong decision-making and problem-solving skills

•Proven ability to independently manage multiple projects and assignments that are completed on time and on budget

•Proficient computer navigation skills using a variety of software packages

•MBA or equivalent markers of high achievement are a plus

•Experience using AI tools alongside traditional tools for creative, copy, strategy, imagery, and research is a plus.

Basic Qualifications
- Bachelor's degree, or equivalent work experience
- 10 or more years of related experience in marketing and marketing strategy with proven ability to