Conferences and Events Channel Enablement Lead

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com. 

Summary  

The Conferences and Events Channel Enablement Lead will play a pivotal in enabling the broader Marketing team to thoughtfully plan and execute high-impact events that align with business priorities. As the owner of our events channel, this person will bring fresh thinking and innovative approaches to elevate our event strategy and execution. They will serve as a true partner to the broader Marketing team, guiding them in how to best leverage events to drive engagement and results. This role is perfect for someone who thrives in a fast-paced environment and is excited to shape how we think about and deliver events. 

 Job Responsibilities 

• Lead a high-performing events function (managing one team member), driving strategic execution and measurable impact 

• Own the event marketing channel and partner with the broader Marketing team to produce, organize and execute events and trade shows aligned to the business priorities 

• Confidently lead and coordinate cross-functional planning, pre-event, and post-event meetings 

• Develop and manage a repeatable event framework for efficient, effective, and proactive event planning and execution 

• Optimize resource allocation and implement continuous process improvement 

• Partner with the Brand Marketing team to ensure that the GeneDx brand is consistently showing up appropriately and thoughtfully across all events and conferences 

• Collaborate with cross-functional partners to support event planning and execution, including Medical Affairs, Sales, Strategy & Commercialization, Commercial Training, and Legal 

• Own external vendors and association relationships to ensure seamless event execution 

• Partner with the Marketing Analytics and Insights Lead to develop and maintain event ROI reporting 

• Serve as the subject matter expert on convention and event marketing best practices, including making strategic recommendations to the broader Marketing team 

• Responsible for event budget management, including forecasting 

• Responsible for overall event metrics to inform future event planning and resource allocation 

• Support the planning and execution of the internal Global Sales Meeting, ensuring seamless program execution 

• Apply understanding of the business and overall genetics landscape and look for ways to continuously strengthen GeneDx marketing plans as it relates to events and conferences 

• Note: the duties and responsibilities described are not a comprehensive list and additional responsibilities may be assigned. It is also possible that the scope of the job may change based on business needs.   

 People Manager 

• Yes 

• This role will support one Events Manager that is responsible for logistical execution of conferences and events. 

 Education, Experience, and Skills 

• 8 years experience planning and executing tradeshow exhibits, conferences, and events, preferably in healthcare, biotech, or life sciences 

• Proficiency in:  

• Monday.com 

• Confluence  

• SharePoint  

• Micro