Sr. Global System Integrator & Alliance Marketing Manager

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

About the Role

As the Sr. Global System Integrator & Alliance Marketing Manager, will be responsible for managing marketing initiatives, campaigns, and content creation for Cloudflare's highly strategic and quickly expanding set of Global System Integrators (GSI) and key Alliance partners. You will apply your deep, cross-functional marketing skill set and expertise in cloud stack technologies to grow global engagement, pipeline, and revenue with this set of critical partners, i.e., Accenture, Rackspace, etc. This is a highly visible role across the company and will require you to work closely with senior stakeholders from Partner Sales, Regional Sales, Operations, Product Management, Product Marketing, and other organizations to deliver compelling content, engaging partner experiences, and high-performing lead-generation campaigns.

Responsibilities

• Position the company's products and services effectively in collaboration with system integrators and alliance partners. Ensure consistent branding and messaging across all joint marketing initiatives.
• Develop strong marketing interlock within the partner organization.
• Oversee the creation of marketing content such as case studies, whitepapers, blog posts, and social media content that highlight the strengths of the partnerships and integrations.
• Build and manage co-marketing campaigns with partners to achieve target outcomes across the sales funnel (awareness - consideration - close), including hosted or third-party events, webinars, and digital campaigns, as well as the tracking and reporting of outcomes of those campaigns.
• Lead partner-facing and through-partner enablement, sales, and marketing content development in collaboration enablement and SMEs throughout Cloudflare.
• Own a communications framework and cadence for GSIs and Alliances, including messaging, news articles, and recurring business review and feedback mechanisms.
• Monitor and analyze the performance of marketing campaigns and partnerships. Utilize metrics and KPIs to measure return on investment and make data-driven decisions for future marketing strategies.
• Manage the marketing budget allocated for system integrator and alliance activities. Ensure efficient use of resources to maximize marketing impact.
• Maintain regular communication with internal stakeholders and external partners. Provide regular reports on campaign progress, market insights, and partnership developments.

Desirable Skills, Knowledge, and Experience 

• Minimum 10 years of experience working in GSI or Strategic Alliances Partner Marketing with a track record of driving business outcomes through content creation and lead generation campaigns
• Demonstrated familiarity with building and managing strong partner programs in the cloud technology stack
• Fluency in one or more of the following technology segments: cloud security, cloud performance, cloud infrastructure, cloud services, telecommunications, digital transformation consulting
• Excellent written and verbal communication skills
• Ability to effectively influence both internal and external stakeholders across all levels of the organization
• Ability to manage ambiguity and navigate unforeseen obstacles gracefully
• Deep curiosity, excellent listening and empathy skills, and ability to get things done in a collaborative team environment
• A passion for Cloudflare's mission and the success of our customers, partners, and community
• A strong understanding of SFDC, partner attrib