Field Marketing Coordinator

Janney Roofing is a family-founded and family-operated company built on the principles of honesty, quality, and integrity. We believe in what we do and believe we are changing lives one roof at a time.
Our work environment includes:•Growth opportunities•On-the-job training
Are you a strategic marketer with a passion for local activation and data-driven lead generation? At Janney, Florida’s Highest Rated Roofer, we’re not just creating campaigns—we’re building revenue engines that power the most respected brand in the industry. We’re seeking a Marketing Manager to elevate our market presence and lead generation across Orlando, Jacksonville, and Tampa, and help drive real results for our sales team.

What You’ll Do:

• Local Market Activation:
• Own the strategy and execution of high-impact campaigns tailored to the Orlando, Jacksonville, and Tampa areas.
• Drive lead generation through grassroots events, hyper-targeted social, local influencers, community sponsorships, and partnerships.
• Align marketing efforts directly with local sales goals to boost conversion and revenue.
• Drive local campaigns to respond to storms (hail, wind and hurricanes)


• Campaign Strategy & Execution:
• Partner with our Director of Marketing to craft and launch omnichannel campaigns across mass, digital, social, and traditional platforms.
• Test and iterate creative and offers quickly to maximize ROI and lead flow.


• Tech-Driven Marketing:
• Leverage marketing automation, CRM platforms, and AI tools to enhance campaign efficiency, audience targeting, online reputation management and reporting.


• Data-Driven Decision Making:
• Analyze local campaign performance, interpret metrics, and adjust tactics in real time to optimize results.


• Collaboration & Innovation:
• Work side-by-side with the sales team to ensure marketing efforts generate qualified leads that convert.
• Collaborate with internal creative, ops, and vendor partners (videographers, designers, etc.) to bring local campaigns to life.
• Work closely with sales to build sales tools to support improvements in close rate.

What You Bring:

· Experience in Marketing Management: Proven ability to execute and optimize multi-channel marketing strategies.· Strategic & Creative Thinking: A balance of analytical and innovative problem-solving skills to improve campaign success.· Strong Interpersonal Skills: A team player who thrives in a collaborative and fast-paced environment.· Interest in AI & Emerging Tech: A willingness to explore and adopt new tools that enhance marketing capabilities.· Proactive & Adaptable Mindset: Ability to pivot strategies based on data insights and market trends.

Requirements:

• 3+ years of marketing experience with a proven track record of executing, and optimizing multi-channel marketing campaigns (digital, social, and traditional).
• Strong ability to analyze marketing performance metrics and make data-backed decisions to improve ROI.
• Experience managing vendor partnerships such as videographers, designers, copyrights, etc.
• Proven experience working with tools like Canva, Adobe to do basic graphic design

Preferred Requirements:

• Background in home improvement, home services, or construction-related marketing.
• Knowledge of Power BI, marketing automation, and CRM platforms.
• Google Ads, HubSpot, and/or other relevant marketing certifications.
• Experience with PPC, SEO strategy, and paid social campaigns.
• Bachelors degree

Why Join Us?

• Competitive Compensation: $75,000 base salary + performance-based bonus.
• Comprehensive Benefits: Health insurance, 401K options, and more.
• Growth & Innovation: Work with a forward-thinking team that values fresh ideas and strategic experimentation.