Manager, Offer Personalization & Analytics

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

 The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.

The Manager, Offer Personalization & Analytics position is in the US Consumer Services Marketing Analytics team and will be responsible for driving data powered personalization strategies to drive profitable and efficient new prospect acquisitions for US consumer business. The role will be responsible for developing personalized offer strategy leaning into customer experience, profitability and economics to drive to right business and customer outcomes. 

At manager level, the colleague does not have a people leadership role but is often viewed as an emerging expert in the field. Focuses on resolution of complex problems. Conducts analyses, recommends changes to policies, and establishes procedures that affect immediate organization.

Key Responsibilities:

• Develop deep understanding of marketing ecosystem, revenue drivers and investment levers to create effective personalization strategy
• Power in-depth strategic analysis and decision making on the back of thorough data analytics 
• Liaison across different partners within analytics, marketing, product, finance, risk management and data science teams for bringing these strategies to life
• Develop/practice effective operational and risk management controls to ensure its done the right way
• Manage and flex strategy based on investment decisions, identify opportunities for efficient investments in collaboration with partners across the BlueBox

Past Experience & Academic Background:

• 1+ years of work experience demonstrating analytics to drive business results
• Advanced degree or equivalent experience in a statistics/business/economics/decision science related field - Bachelor's required, Masters Preferred

Functional Skills/Capabilities:

• Analytical and problem-solving experience, with the ability to break-down a complex problem into components and coach others on how to apply the relevant quantitative analysis to answer the business question.
• Experience in solving unstructured problems and comfort in working in white space 
• Knowledge of card acquisition portfolio and a firm understanding of marketing and card economics