Senior Manager, Customer Marketing

CoreWeave is The Essential Cloud for AI™. Built for pioneers by pioneers, CoreWeave delivers a platform of technology, tools, and teams that enables innovators to build and scale AI with confidence. Trusted by leading AI labs, startups, and global enterprises, CoreWeave combines superior infrastructure performance with deep technical expertise to accelerate breakthroughs and turn compute into capability. Founded in 2017, CoreWeave became a publicly traded company (Nasdaq: CRWV) in March 2025. Learn more at www.coreweave.com.

What You’ll Do:

The Weights & Biases Product Marketing and Content team builds positioning, messaging, field enablement, and content across channels to drive awareness and pipeline. Our goal is to help AI researchers, developers, and builders understand how Weights & Biases can help their teams evaluate, iterate, and monitor AI agents and models while taking advantage of the latest AI innovations, such as reinforcement learning.

About the role:

We are hiring a Senior Manager, Customer Marketing reporting to the Head of Product and Content Marketing, Weights & BIases, activate customers as references, case studies, reviewers, speakers, and advisors. The Senior Manager will partner closely with sales, customer success, and product teams to turn customers into long-term, vocal advocates for Weights & Biases to help drive product demand and adoption. We’re looking for a candidate who thrives in a fast-paced environment and collaborates well across teams.

Who You Are: 

Build and scale the customer reference program Own the end-to-end customer reference strategy for Weights & Biases products. Recruit, manage, and nurture customer advocates across industries, use cases, and personas. Track and report reference impact on pipeline, win rates, and deal velocity and complete customer satisfaction surveys.

Support revenue and go-to-market team. Translate complex outcomes into clear, credible customer stories. Partner with sales to provide timely customer references for active deals. Match references to buyer personas, industries, use cases, and deal stages. 

Create high-impact customer proof. Enable customer participation in webinars, events, analyst briefings, and speaking opportunities. Support review and ratings programs (e.g., G2, Gartner Peer Insights).

Preferred:

• 8+ years of experience building and managing customer references or PMM experience 
• Strong analytical skills to report on success of customer reference programs and anticipate changes to support continued growth
• Self-driven and proactive to find ways to improve processes and collaborate with team members

Wondering if you’re a good fit? We believe in investing in our people, and value candidates who can bring their own diversified experiences to our teams – even if you aren't a 100% skill or experience match. Here are a few qualities we’ve found compatible with our team. If some of this describes you, we’d love to talk. 

• You love measuring the impact of your work on market awareness, thought leadership, and demand.
• You love to build relationships with customer champions, executives, and innovation leaders.
• You are a great storyteller and can turn technical wins into inspiring narratives about the benefits of AI.

Why Us?

We work hard, have fun, and move fast! We’re in an exciting stage of hyper-growth that you will not want to miss out on. We’re not afraid of a little chaos, and we’re constantly learning. Our team cares deeply about how we build our product and how we work together, which is represented through our core values:

• Be Curious at Your Core
• Act Like an Owner
• Empower Employees
• Deliver Best-in-Class Client Experiences
• Achieve More Together

We support and encourage an entrepreneurial outlook and independent thinking. We foster an environment that encourages collaboration and provides the opportunity to develop innovative solutions to complex problems. As we get set for takeoff, the growth opportunities within the organization are constantly expanding. You will be surrounded by some of the best talent in the industry, who will want to learn from you, too. Come join us!

The base salary range for this role is $161,000 to $273,000. The starting salary will be determined based on job-related knowledge, skills, experience, and market location. We strive for both market alignment and internal equity when d