Content Writer

Department Name:

Marketing & Brand-Corp

Work Shift:

Day

Job Category:

Marketing and Communications

Within Banner Health Corporate, you will have the opportunity to apply your unique experience and expertise in support of a nationally-recognized healthcare leader. We offer stimulating and rewarding careers in a wide array of disciplines. Whether your background is in Human Resources, Finance, Information Technology, Legal, Managed Care Programs or Public Relations, you'll find many options for contributing to our award-winning patient care.

POSITION SUMMARY

This position is responsible for creating high-quality, engaging written content that serves Banner Health's marketing initiatives across all channels and platforms. Produces compelling, on-brand copy for diverse content types including website, blog, email campaigns, video scripts, social media content, print materials, paid media creative, and more. This role requires versatility, strong writing craft, and the ability to adapt voice, tone, and style to meet the needs of different audiences, channels, and content formats.

Translates content briefs and strategic requirements into polished, publication-ready written content. This role collaborates closely with Brand creative teams, subject matter experts (including physician leaders and clinical experts), legal and compliance teams, and other stakeholders to ensure content accuracy, brand consistency, and regulatory compliance. This position incorporates SEO best practices, follows established style guides and content governance standards, and maintains Banner Health's voice across all written materials.

CORE FUNCTIONS

1. Creates high-quality written content across multiple content types and channels. Produces compelling, on-brand copy including website articles, blog posts, email campaigns, video scripts, social media content, print materials, paid media creative, podcast scripts, landing pages, and other marketing materials. Adapts writing style, voice, and tone to meet the specific requirements of different audiences, channels, and content formats while maintaining consistency with Banner Health's brand standards.

2. Plans supply chain strategies and organizes work functions and processes. Develops and administers short and long-range plans in concert with system Supply Chain Services and facility leadership that optimize the use of personnel, material, financial resources, and time to meet and exceed the level of service required by our customers.

3. Ensures effective management of the departmental team. Develops department structure for maximum effectiveness. Maintains a competent and engaged team through the appropriate selection, training, performance management, praise and recognition, feedback, and termination of subordinate personnel as appropriate. Develops work goals and objectives for the department in accordance and alignment with company goals; provides leadership, measures and feedback, and motivation for staff achievement of departmental goals. Demonstrates a commitment to education and training through formalized education programs at all levels.

4. Incorporates SEO best practices and content optimization techniques into written content based on requirements. Integrates target keywords naturally, writes compelling meta descriptions and headers, structures content for search performance, and follows SEO content guidelines while maintaining quality and readability.

5. Ensures all content adheres to brand standards, style guides, and content governance frameworks. Follows established voice, tone, and messaging guidelines. Maintains consistency across all written materials. Collaborates with legal and compliance teams to ensure content meets healthcare marketing regulations and compliance requirements (HIPAA, FDA, FTC). Implements quality control measures and revisions as needed.

6. Partners with Brand creative teams on integrated content development projects. Collaborates on content that requires coordination between written copy and visual/multimedia elements including graphics, photography, video, and design. Ensures seamless integration of copy with creative assets to deliver cohesive, effective content experiences.