Director, Brand Strategy & Engagement

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The Director, Brand Strategy & Consumer Engagement will be responsible for overseeing the brand strategy, planning, development, execution and coherence of marketing campaigns and activities to build and sustain NBC Entertainment show brands throughout their multi-platform lifecycle. This role will lead the development of holistic marketing and consumer engagement plans across a diverse range of NBC Entertainment priority programming, spanning premium scripted and unscripted series.

The Director is a critical member of the Brand Marketing team, driving brand strategy, ideating concepts and spearheading execution of all initiatives, including digital activations, press-generating stunts, strategic partnerships and promotions, and network presence at consumer tentpole events. This person must be creative, strategic, and collaborative; expertly able to develop relationships across a variety of internal and external stakeholder groups, offering solutions for key business challenges and identifying amplification opportunities to maximize efficiency and effectiveness. 

A strong understanding of the evolving media landscape will be critical in this role, as this person will be tasked with driving viewership across a multi-platform ecosystem. Exceptional presentation skills are also essential, as this person will be responsible for presenting their campaigns to both internal and external stakeholders at the highest level.

Responsibilities:

• Drive the planning, development, and execution of comprehensive multiplatform marketing plans for NBC shows
• Lead cross functional teams to work collaboratively with various internal departments (media/production/legal/creative/publicity/social media) in overseeing strategy implementation and executing all aspects of the campaign, including partnering with production and creative teams on development and delivery of campaign assets
• Clearly communicate goals, positioning, and strategy to all constituents serving as the marketing lead for the entire department, other NBC departments and external partners to ensure all communications adhere to brand voice and strategy, and identify opportunities to increase exposure
• Know storylines, casting, key production info, scheduling, etc. Monitor performance/health of the show, research, ratings, press, insights, social commentary, digital platform viewing and metrics.  Share info and as necessary guide, and lead plans adjustments based on findings
• Identify opportunities for consumer engagement, including the ability to evaluate spend through an ROI lens
• Build brand partnerships and secure co-marketing efforts that help drive reach, conversation, and awareness
• Author marketing campaign plan presentations, by utilizing a keen ability to independently craft a compelling presentation narrative
• Act as point of contact with external agencies and partners, leading communication and providing strategic/creative feedback while managing approvals
• Work in close collaboration with the research and insights teams, programming leadership and show producers to address target audiences for each title, specific program attributes and promotable aspects to further develop the campaigns
• Support Comcast NBCU Symphony activities and partnerships with media entities, brand properties, platforms and publishers in concert with internal marketing teams to expand viab