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SpringWorks: Global Brand Director- GOMEKLI/EZMEKLY (all genders)
Merck GroupGermanyfull_timeVerifiedPosted 15 Nov 2025
About the role
<p> </p>
<p><span><span>Work Your Magic with us! </span></span></p>
<p> </p>
<p><span><span>Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.</span></span></p>
<p><span><span> </span></span></p>
<p><span><span>United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.</span></span></p>
<p> </p><p>SpringWorks Therapeutics, a healthcare company of Merck KGaA, Darmstadt, Germany, is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors. </p>
<p>We developed and are commercializing the first and only FDA and EC approved medicine for adults with desmoid tumors and a differentiated FDA and EC approved medicine for both adults and children with neurofibromatosis type 1 associated plexiform neurofibromas (NF1-PN). At SpringWorks, we are committed to finding answers people with rare tumors need. We thrive in an atmosphere of passion and tenacity, fueled by the excitement of the possibilities science may unlock and driven to work with urgency because of the importance of our work. We value authenticity because diverse backgrounds, cultures, styles and abilities can only help us find the answers that people with rare tumors are looking for.</p>
<p>The Global Brand Director will be a key contributor in the design and development of global brand strategy, messaging, and campaigns to ensure a consistent and compelling brand presence worldwide. This individual will play a critical role in supporting the launch, lifecycle management, and overall performance of the brand across markets.</p>
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<p><strong>Key Responsibilities will include:</strong></p>
<ul>
<li>Partner closely with the Global Brand Lead to develop and evolve the global brand strategy, including brand positioning, messaging, digital engagement frameworks, and campaign platforms.</li>
<li>Translate global brand strategy into actionable toolkits (e.g., messaging guides, launch playbooks, best practice libraries) to enable regional and local execution, particularly in ex-U.S. markets.</li>
<li>Ensure effective two-way knowledge transfer between global and local teams — disseminating global strategy while integrating local insights and on-the-ground perspectives.</li>
<li>Lead or oversee global congress strategy and execution, and provide strategic guidance to regional/local congress planning.</li>
<li>Develop a deep scientific understanding of the disease area, mechanism of action, clinical data, and competitive landscape to shape compelling and credible brand narratives.</li>
<li>Provide strategic input and leadership within the Global Brand Team and broader cross-functional governance.</li>
<li>Collaborate effectively with cross-functional partners (Medical Affairs, Market Access, HEOR, Commercial Operations, Regulatory, and others) to ensure aligned and compliant execution.</li>
<li>Identify strategic opportunities proactively, design initiatives to address them, and ensure excellence in implementation.</li>
<li>Manage agencies, vendors, and project budgets to deliver high-quality, timely outputs.</li>
<li>Drive compliant execution of all marketing strategies, materials, and tactics.</li>
<li>Represent the brand at major conferences, internal meetings, and global alignment forums.</li>
<li>Perform other duties and responsibilities as assigned.</li>
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<p><strong>Who you are:</strong></p>
<ul>
<li>Education: Bachelor’s degree required; advanced degree (MBA or PhD in life sciences, business, or related field) strongly preferred.</li>
<li>10+ years of pharmaceutical and/or biotechnology commercial experience, including 6+ years of global or local Oncology marketing experience (rare disease preferred) </li>
<li>S. launch and in-line marketing experience; sales experience is preferred</li>
<li>Oncology and rare disease experience preferred</li>
<li>Microsoft Office</li>
<li>Brand planning</li>
<li>Launch and tactical planning</li>
<li>Strong track record of influencing key stakeholders and leadership with and without authority</li>
<li>Clear communicator able to engage, influ
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