Senior Product Manager REXULTI, HCP Marketing - Remote opportunity

Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirelessly dedicated to restoring brain health, so every person can be their best. Inspired and driven by our purpose, we are the only global biopharmaceutical company focused solely on brain diseases. We have a robust and innovative pipeline, bringing forward transformative therapies to address unmet needs in neurology and psychiatry. Join us on our journey of growth!

 

Open to canddiates anywhere in the greater United States

 

SUMMARY: 

Responsible for leading the U.S. Health Care Practitioner (HCP) professional strategy for REXULTI  Major Depressive Disorder (MDD) and executing HCP strategy and marketing activities, in collaboration with the alliance partner and Assoc Dir Marketing.  Responsible for helping to drive HCP engagement and utilization of  REXULTI through development of promotional tactics and initiatives for the field sales force.  This person keeps a keen eye on brand performance and contributes to ensuring the team meets or exceeds sales and profit goals.  This individual effectively executes HCP initiatives/resources through influencing Lundbeck cross functional partners and alliance colleagues. In this role it will be important to proactively engage cross-functional stakeholders in medical, sales ops, market research, analytics, sales training and field sales leadership.  This individual also coordinates and leads development of regional and national sales meeting content and execution of brand strategy at these meetings across marketing, training, and medical.  This individual also drives critical strategic projects.

 

ESSENTIAL FUNCTIONS:

Marketing Strategy

• Leads, under guidance of Marketing Lead the development of the MDD brand strategy for U.S. HCPs for REXULTI by utilizing sound marketing principles and available market research
• Works closely with sales and brand leadership to monitor brand performance and drive optimizations to increase revenue and achieve overall brand success
• Proactively considers/identifies new strategies, tactics and vendors to challenge the team’s thinking and raise the level of performance
• Partners with outside agencies to develop HCP strategy and manage the promotional tactics

 

Marketing Execution

• Manages day-to-day brand budgets related to work stream, and ensures on-time delivery within budget
• Drives development and implementation of HCP promotional materials
• Drives development of selling tools for the sales force and coordinates with training to ensure all field account managers are trained
• Functions as the primary brand team liaison with the sales force and sales operations functions
• Drives organization and planning for the brand around field regional and national sales meetings
• Develops and executes advisory boards and consultant meetings where outputs link to HCP professional strategy and tactic development
• For all initiatives, whenever possible, establishes ways to measure impact, reports results, and adjust plans accordingly
• Ensures all marketing projects are compliant and have obtained necessary approvals through the appropriate medical, legal, and regulatory review process
• This role will lead future LCM HCP Execution

 

Cross-Functional Collaboration and Influence

• Partners closely with marketing and cross-functional teams to develop all brand strategies and tactics
• Establishes strong relationship with the alliance and influences alliance partners to ensure joint decision making that is sound and reasonable
• Ensures Lundbeck’s needs and POV are represented in alliance interactions, cultivating trust and respect, and asserting when necessary
• Implements promotional materials and activities by providing appropriate direction to sales training and the field organization
• Develops cross-department support of the brand by coordinating with field sales leadership, sales training, market research, medical affairs, public relations/advocacy, digital and sales force effectiveness
• Collaborates and communicates directly with the following groups to ensure all are aligned: brand leadership, sales leadership, sales training, sales teams and other cross-functional partners
• Partners with Medical, Legal and Regulatory Affairs to communicate reasons for strategic and tactical plans, and obtain concept buy-in before developing new initiatives

 

REQUIRED EDUCATION, EXPERIENCE and SKILLS:

• Accredited Bachelor’s degree
• 6+ years sales, marketing or other relevant commercial experience
• 4+ years pharmaceutical, medical device, biotech or healthcare experienc