Senior Media Director

Company Description

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.

Job Description

Our New York based Merkle Team is looking to add a Senior Media Director to their local group. This is a hybrid role, where this person will be required to be in our offices one day per week and at the local client offices one day per week. 

As a Senior Media Director, you will be a digital team leader, typically assigned to one large strategic account or several mid-scale/core clients. You'll be responsible for development of management and measurement frameworks to steer and monitor program progress and success. You'll act as a digital media SME for internal stakeholders/client partners as well as key point of contact for cross-functional disciplines (SEM, SEO, Strategy, Creative, etc.).  Client programs include data driven digital media campaigns and integrated multi-channel campaigns to successfully engage and influence consumers at each funnel stage. You will contribute to Merkle product and business strategy and typically direct a team of 4-6 people.  

Key Responsibilities 

• Mastery of all Campaign Management and Planning & Optimization functional responsibilities 

• Able to deliver against functional responsibilities in a more strategic, mature, and self-guided manner, on high volume of accounts, larger scale client/Media programs

• Responsible for the client’s media program that delivers against client's goals and drive value 

• Contribute to the development of forward thinking strategies and campaigns 

• Develop a management and measurement framework to steer and monitor program progress and success 

• Salesforce updates, review and monitoring of revenue and margins 

• Responsible for giving direction to the media services, platform, and capability resources as it pertains to the client work 

• Confident, articulate, and strategic delivery of consultative messaging – both written and verbal – to senior leaders without senior leadership guidance 

• Proactively devising and pushing new concepts to manage/grow program; Includes analytics, innovative strategy, and other Merkle businesses 

• Often able to “stand alone” with program, team, and client, without senior leadership guidance on small and mid-scale clients 

• Act as a Media SME and support growth/sales efforts 

Qualifications

• 10+ years' experience within digital media agency function and/or digital media vendor/ad technology platform 

• Past proficiency within Paid Social Platforms (Facebook/Instagram Power Editor, Twitter, Pinterest, Snapchat, LinkedIn Ads)  

• Past proficiency within DSPs to run Video & Display (Google’s DV360, MediaMath, Amazon DSP, Verizon/Oath, TTD) 

• B2B experience 

• Proficient user of digital ads trafficking tools (DCM, etc.) 

• Proficient user of Microsoft Office suite, especially Excel and PowerPoint 

• Proficiency in Salesforce people management tools 

• Digital media strategy and plan development 

Other Qualifications:

• Bachelor’s/advanced degree from an accredited college or university 
• Resource and people management 
• Cross discipline coordination and management 
• Policy and best practices contributor 

Additional Information

Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact recruiting@dentsuaegis.com if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

The anticipated base salary range for this posi