Manager, Trade Marketing, Naturium

About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 28 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary: The Senior Manager of Trade Marketing is a vital role within the Naturium marketing team. This position is responsible for developing and executing innovative omnichannel go-to-market strategies that will enable Naturium to breakthrough the highly competitive beauty environment. It is essential this candidate demonstrate key cultural practices of growth, positivity, honesty, curiosity, innovation, speed, agility and collaboration. Peer collaboration is extremely important as this pivotal team member needs the collective support of the Naturium brand, creative, media and sales organization to support their strategic vision. This candidate must be an innovation driver. The role oversees a sizeable portion of brand spend that has to be deployed in a way that keeps Naturium ahead of its competition. 

Responsibilities:

• Global Trade Strategy: responsible for partnering with Senior Manager of Trade Marketing to develop and execute the global trade strategy with a focus on how to be best-in-class animators with key trade partners in the US, UK, CA, Australia and more
• Retailer trade plans: responsible for developing high impact trade plans at key retailers that breakthrough the highly competitive retailer digital and POS ecosystems
• Go to market: responsible for partnering with Sr. Manager Trade Marketing, brand marketing, and sales leads to guarantee the perfect execution of all trade animation
• Brand investment: collaborate with sales and media team to manage a clear vision of brand investments and ROI with retail partners
• Merchandising: collaborate with sales, brand, creative and visual merchandising teams to ensure impactful brand image in permanent and secondary POS
• Set development: partner with Sr. Manager of Trade Marketing and brand team to develop discovery and gift set strategy that drives market share of brand in key retailers
• In-store event activations: collaborate with sales and education teams on in-store event strategy and evergreen toolkits to ensure brand vision is cohesive across activations
• Sampling and GWPs: partner with Sr. Manager of Trade Marketing on global sampling and GWP strategy to drive trial and conversion
• Market and Competitor: be an industry expert on how competitors are winning at key retailers to enable Naturium to breakthrough ahead of competition

Requirements:

• 5+ years of experience in trade marketing, shopper marketing, or omnichannel go-to-market strategy, preferably in the beauty, skincare, or consumer goods industry. 
• Bachelor’s degree in Marketing, Business Administration, or related field.  
• Proven success in developing and executing retailer-specific trade strategies across digital and physical retail environments.  
• Experience working with key mass and specialty retailers (e.g., Target, Ulta, Amazon, Boots, Mecca) in the US and international markets (UK, Australia preferred).  
• Demonstrated ability to lead and coordinate omnichannel marketing programs (retail, digital, in-store merchandising, POS