Senior Product Marketing Manager

CoinFlip is a global digital currency platform company focused on providing consumers with simple and secure access to buy and sell cryptocurrency. The company operates the world's largest network of cryptocurrency kiosks by transaction volume, with more than 5,500 kiosks across 49 U.S. states, Puerto Rico, Canada, Australia, New Zealand, South Africa, Italy, Panama, Brazil, Mexico, and Spain. CoinFlip’s digital currency kiosks make buying and selling major cryptocurrencies accessible for consumers who wish to purchase digital currency using cash.

CoinFlip also operates CoinFlip Preferred, a personalized over-the-counter service that provides investors with custom, white-glove support for their cryptocurrency transactions. In 2022, CoinFlip launched CoinFlip Ventures, an investment group offering coaching, funding, and networking support to early-stage crypto and web3 projects. We also offer the CoinFlip Crypto Wallet, a self-custodial cryptocurrency wallet available for iOS and Android devices.

CoinFlip was founded in 2015 by Daniel Polotsky, Kris Dayrit, Alan Gurevich, and Ben Weiss. Headquartered in Chicago, CoinFlip placed in the top 500 on the 2021, 2022, and 2023 Inc. 5000 list, and on the 2022 and 2023 Deloitte Technology Fast 500, was named the 2021 and 2022 #1 fastest-growing company in Chicago by Crain's, ranked in Chicago Tribune’s Top Workplaces in 2021 and 2022, and was awarded the 2021 and 2022 Stevie ® Awards for Customer Service. To learn more about CoinFlip and how to get started on your digital currency journey, visit www.CoinFlip.tech.  

We are seeking a Senior Product Marketing Manager to lead the positioning, messaging, and promotion of our U.S.-based crypto kiosk business. This role will be instrumental in shaping how CoinFlip shows up across retail environments and will drive the success of our out-of-home (OOH) advertising and product marketing initiatives.

You’ll work cross-functionally with Analytics, Legal, Product Development, and Engineering to align strategies and ensure consistent, compelling storytelling across every customer touchpoint. From naming and audience targeting to competitive research, feature prioritization, and external communications, you’ll help define how our products are experienced in the market—and how we grow a loyal customer base.

As the key liaison between our customers and internal teams, you’ll be closest to the voice of the customer. You’ll translate insights into marketing strategies and use data to continuously optimize campaigns for reach, relevance, and results.

Responsibilities:

• Lead cross-functional collaboration with Analytics, Marketing, Product, Technology, and external vendors to develop and execute high-impact marketing strategies that drive customer engagement and retail growth

• Own go-to-market (GTM) strategy and execution for product and retail launches, with a focus on maximizing awareness and conversion across physical and digital touchpoints

• Partner closely with analytics teams to develop measurement frameworks, track KPIs, and deliver actionable insights that inform ongoing optimization

• Design and execute OOH advertising campaigns—such as transit, billboard, and street-level placements—that amplify brand visibility and drive foot traffic to ATM locations

• Manage campaign budgets, timelines, media planning, and creative production with a focus on ROI and scalability

• Build strategic presentations and business cases for senior leadership, incorporating data and customer insights to influence direction and resource allocation

• Craft compelling, customer-facing messaging and product narratives that translate technical capabilities into tangible benefits for everyday users

• Develop marketing programs to drive awareness, trial, adoption, and retention among retail consumers, incorporating CRM, promotional offers, and experiential tactics

• Stay current on fintech, retail, and crypto marketing trends to proactively position CoinFlip as an industry leader

• Continuously evolve product positioning and customer segmentation strategies based on behavioral data, market feedback, and compet