Marketing Associate Director, Peer Education & Congress Strategy Lead

Job Description

General Summary:

The Marketing Associate Director, Peer Education & Congress Strategy Lead is responsible for developing the strategy and execution for all national Health System Congress promotional activities (sponsorships, booths, media, product theater, etc.), all commercial Health System speaker and peer education investment and programs (strategy, content, operations), and Health System KTL insight-seeking initiatives (strategic councils, advisory boards, KTL meetings) within the U.S. Commercial Pain Business Unit.
 

Vertex recently launched JOURNAVX, an oral, non-opioid medication for the treatment of moderate-to-severe acute pain. Peer education is a highly important way to generate awareness, understanding and excitement across the nations largest and most complex Health Systems and hospitals. The AD role manages strategic direction and day-to-day operations of all HS engagement activities (speaker program, congresses, KTL insights) and will also oversee the daily operating relationship and practices for agencies contracted to support the team. This role reports to the Director, Health Systems Marketing.

Key Duties and Responsibilities:

• Lead the planning, strategy, and execution for HS Congress presence and activities (e.g., exhibit, sponsorships, booth design, product theaters, advertising, et al.)  for JOURNAVX within the U.S. Commercial Pain Business Unit

• Lead strategy, content and implementation of all strategic account peer education programs for JOURNAVX composed of field scheduled speaker programs, HQ-directed speaker events at congresses such as product theaters and other online opportunities as available

• Establish team processes to achieve key thought leader advice to improve understanding of in-market dynamics impacting JOURNAVX and to strengthen promotional plans for JOURNAVX across the brand.

• Recruit, contract, and manage Strategic Council for ongoing commercialization advice across whole Health Systems team

• Support the planning and execution of strategic account led congresses

• Mentor a Health Systems Marketing Specialist who is responsible for tactical execution of congress activities and peer education tracking/support

Knowledge and Skills:

• Direct experience with communications review committee for review of tactics

• Ability to oversee generation of insights and apply those insights to business problems/opportunities

• Strong analytical mindset to lead others to solve complex problems

• Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance

• Strong working knowledge of market forecasts and relationship of business drivers to revenue

• Strong working knowledge of MS Office applications, including PPT, Excel and Word

• Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)

Education and Experience:

• Bachelor's degree in marketing, business, or scientific degree

• 8 years of experience or the equivalent combination of education and experience

• Experience with institutional and IDN marketing and/or sales

• Travel Requirements: Ability to travel 30%

Pay Range:

$162,800 - $244,200

Disclosure Statement:

The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.

At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations.  From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

Flex Designation:

Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as: 
1.    Hybrid: work remotely up to two days per week; or select
2.    On-Site: work five days per week o